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5.4 Focus Group Interviews

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Focus groups as the principal source of explorative data (Paper I)

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Focus groups used to generate survey questions (Paper II)

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Focus groups as part of a multimethod case study (Paper IV)

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5.4.1 Focus Group Sample

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5.4.2 Focus Group Procedure

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Table 5 Interview Guide

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First, some general questions: Think of tourist organizations generally as you know them

Then, some questions specifically about this board :RXOG\RXFKDUDFWHUL]HWKLVDVDJRRGERDUG"

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5.4.3 Analyses of Focus Group Interviews

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