Interview guide:

1.1 Interview guide for non-users 1. How old are you?

2. What is your nationality? How long have you been in Stavanger?

3. What is your occupation (for example: office worker, non-office job, student, household etc.)?

4. Are you married? How many kids do you have?

5. Do you own a car? And what is fuel of your car (diesel, gasoline, hybrid, or electric)? 6.

How often do you use a car when commuting within the city or travelling outside the city?

7. How is the bus availability in your living area? Do you prefer to commute by car or by bus?

8. Please share your thoughts on car sharing model, what do you know about this model?

9. What do you think about the benefits of car sharing service? (To the consumer or individual level, and then to the community and society level)?

10. What do you think about your possible purpose when using car sharing service (for example: work, leisure, personal activity, or shopping)?

11. What can you imagine the application of car sharing model in Stavanger would affect your personal life, shopping and travelling habit (positive and negative effect)?

12. Have you ever heard about any existing car sharing company? What do you think about their offers?

13. Let’s think about the scenario in which the car sharing service is offered in Stavanger.

What do you expect their offers to be? Can you rank your preferences in descending order (which one is most important)?

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14. What do you think about advantages and disadvantages for a car sharing company to offer their service in Stavanger? Any suggestion to make it work from user’s perspective?

15. If most or all of your preferences for a car are satisfied in car sharing service, will you be willing to use this service (drop your car/ switching from bus to use this service)?

When and how often will you try this service if any?

1.2 Interview guide for car sharing users 1. How old are you?

2. What is your nationality? How long have you been in Stavanger?

3. What is your occupation (for example: office worker, non-office job, student, household etc.)?

4. Are you married? How many kids do you have?

5. Do you own a car? And what is fuel of your car (diesel, gasoline, hybrid, or electric)? 6.

How often do you use a car when commuting within the city or travelling outside the city?

7. How is the bus availability in your living area? Do you prefer to commute by car or by bus?

8. Please share your thoughts on car sharing model, what do you know about this model?

9. What do you think about the benefits of car sharing service? (To the consumer or individual level, and then to the community and society level)?

10. What do you think about your possible purpose when using car sharing service (for example: work, leisure, personal activity, or shopping)?

11. What can you imagine the application of car sharing model in Stavanger would affect your personal life, shopping and travelling habit (positive and negative effect)?

12. Have you ever heard about any existing car sharing company? What do you think about their offers?

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13. Let’s think about the scenario in which the car sharing service is offered in Stavanger.

What do you expect their offers to be? Can you rank your preferences in descending order (which one is most important)?

14. If most or all of your preferences for a car are satisfied in car sharing service, will you be willing to use this service (drop your car/ switching from bus to use this service)?

When and how often will you try car sharing service if any?

15. Which supplier did you choose for your past experience with car sharing? In general, are you happy with the experience? If you are to rate your level of satisfaction from 1-5 scale, what will you rate?

16. Can you please give us feedback on those factors? If you are to rate these factors from 1-5 scale, what will you rate for each factor?

• Vehicle: speed, design, comfort, noise, and cleanness

• Renting & insurance fee

• Charging, parking: renting, charging options availability, and driving range per charging

• Operation system: booking and payment

17. Do you have any suggestion for the existing car sharing supplier for their improvement?

18. If there is new car sharing supplier or if Stavanger municipality offer car sharing model, are you willing to give it a try and why?

19. What do you think about advantages and disadvantages for a car sharing company to offer their service in Stavanger? Any suggestion to make it work from user’s perspective?

1.3 Interview guide for companies

1. What is your organization’s name? How long have you been working here in the company, and been participating in the car sharing project?

2. What is your role in the organization, and in the car sharing project?

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3. Can you walk us through your organization’s strategy, vision and milestones on car-sharing model? What are the outcomes so far? Which stage are you on currently?

4. Can you describe your organization’s car sharing offers (if any)?

5. What are your organization’s motivation and goals to carry on car sharing project/

business unit?

6. What do you think about the benefits of car-sharing service to the consumer or individual level?

7. What do you think about the benefits of car-sharing service to the community and society level?

8. Do you think that car sharing model will fit the demographic properties of Stavanger?

What are the advantages and disadvantages?

9. What do you think about consumer’s possible purpose when using car sharing service (for example: work, leisure, personal activity, or shopping)?

10. What do you think about customer’s preferences/ expectation on car sharing service?

And what have your organizations been doing to meet their demand? Any obstacles?

11. What have you been doing to study and evaluate the market? What do you think about the demand or potentiality of car sharing market in Stavanger?

12. Have your organization already had car sharing customer database? If yes, what is your take-away from analyzing the data?

13. What do you think about all stakeholders in car sharing models? Who are they and how can we involve them into the model effectively? Do you have any expectation on other stakeholders (for example: consumer, competitor, government, etc.) in the model?

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2. Table of literature review summary (owned illustration)