Further research - Summary and conclusion

6 Summary and conclusion

6.1.1 Further research

Because of this investigation it has become clear that there is need for more empirical research about what strategic communicators think about big data analytics in crisis management. We investigated three cases, it should be done more research based on even more cases from within organizations. The other question that should be asked is which types of crises they see it the most useful and in what stage of a crisis. But first and foremost, we need to see results of big data analytics successfully limiting reputation loss from cases. This requires information from sources within an organization experiencing a crisis. That access is hard to obtain, but should still be pursued.

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Attachments

Attachment 1: Interview guide/ participation form for elite interviews.

Participation in research project.

Big data and crisis communication. Best practice.

Background and purpose

The purpose of this study is to identify if and how big data analytics can change crisis communication and management. This master thesis research question is “how will big data analytics change crisis management and communication? Studied through 3 Norwegian reputation crisis.” The thesis is written at the department of media and communication, University of Oslo. The project is also in cooperation with Zynk communication and leadership.

The interview selection process is based on that you have experience with a reputation crisis, and detailed knowledge about the issues that crisis experienced.

What does participation in this study contain?

The participation of this study contains an interview of approximately 40 minutes. The interview will be recorded by audio and notes from researcher. The participant will be given the opportunity to retract statements after reading a transcription of the interview. The interview will contain the following topics.

1) How did your organization prepare for a public reputation crisis? And the specific type of issue.

(pre-crisis)

2) How did your organization work under the reputation crisis? (Crisis-event)

3) How did your organization evaluate the crisis management and communicatin? What did you learn? How did you document that learning? (post crisis)

4) How would this type of software help you during a crisis? What areas are the most prominent?

Showing examples.

What happens to information about you?

All personal information about you will be kept confidential. The name and/or position of the participant will be used in the thesis and hence published. personal information like email and phone number will be kept separated from other content on outlook email client and be confidential. If the participant wishes to only have their position at organization published, their name and other personal information will be kept through a scrambling key.

The project is scheduled to end the 10^th of May. The participants will be recognizable in the thesis. The cases are very specific. The participant can choose if they want their name and/or their position at their organization as the reference used for the thesis. The reason for not having anonymous participants is because their expertise as professionals and their experience with the specific crisis is of vital importance to the study.

Voluntary participation

The participation of this study is voluntary. And you can withdraw your consent at any given time, with no reason needed. All information about you and your contribution will then be made anonymous.

If you have questions about the study, please get in touch with me (Mats Winther Maltby) through phone or email. 91840732/ mfmaltby@media.uio.no or supervisor Cristina Archetti at cristina.archetti@media.uio.no The study is reported to «personvernombudet for forskning” NSD- Norwegian center for research data protection.

Consent to participation in study

I have received information about the study and are willing to participate.

--- (Signed by participator, date)

__________________________________________________________________________________

I want to participate in this study and agree that my name and position at organization can be used publicly.

__________________________________________________________________________________

I want to participate in this study and agree that my position at organization can be used publicly.

Attachment 2: Interview guide/ participation form for the expert interview

Participation in research project.

Big data and crisis communication. Best practice

.

Background and purpose

The interview selection process is based on that you have experience with a reputation crisis, and detailed knowledge about the issues that are experienced under a reputation crisis.

What does participation in this study contain?

1) How can big data analytics help prepare a company for a reputation crisis.

2) How can big data help during a reputation crisis.

3) How can big data be used in the evaluation of a reputation crisis.

What happens to information about you?

Voluntary participation

The participation of this study is voluntary. And you can withdraw your consent at any given time, with no reason needed. All information about you and your contribution will then be made anonymous.

Consent to participation in study

I have received information about the study and are willing to participate.

--- (Signed by participator, date)

__________________________________________________________________________________

I want to participate in this study and agree that my name and position at organization can be used publicly.

__________________________________________________________________________________

I want to participate in this study and agree that my position at organization can be used publicly.

In document Big data, a big deal for crisis management? (sider 96-105)