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The Green Shift and Consumer Behaviour

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Questionnaire

Q1 Thank you for agreeing to participate in this questionnaire. All answers are anonymous and cannot be traced back to you. I agree to participate in this questionnaire and that my information will be processed until the project is completed, approx. September 1, 2020.

o

Yes (1)

o

No (2)

Q2 Age

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18-22 (1)

o

23-38 (2)

o

39-54 (3)

o

55-73 (4)

o

74-91 (5)

Q3 Gender

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Male (1)

o

Female (2)

(2)

Q4 How much time, per day, are you on Social Media (Instagram, Facebook, LinkedIn, Snapchat, etc.)?

o

+5 hours (1)

o

3 hours (2)

o

1-2 hours (3)

o

30 minutes (4)

o

None (5)

Q5 Are you aware of the ongoing climate discussions?

o

Yes (1)

o

No (2)

o

Not sure (3)

Q6 To what extent are you concerned about the environment?

o

A great deal (1)

o

A lot (2)

o

A moderate amount (3)

o

A little (4)

o

None at all (5)

(3)

Q7 How often do you read or watch news?

o

More than once a day (1)

o

Every day (2)

o

Every week (3)

o

Once a month (4)

o

Never (5)

Q8 What is your favourite news source?

o

Local newspaper (1)

o

Online news (BBC, CNN, Aftenposten, DN etc.) (2)

o

TV (3)

o

Twitter (4)

o

Facebook (5)

o

Instagram (6)

o

LinkedIn (7)

(4)

Q9 To what extent do you feel like your actions affect the environment?

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A great deal (1)

o

A lot (2)

o

A moderate amount (3)

o

A little (4)

o

None at all (5)

Q10 To what extent do you feel responsibility to care for the environment?

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A great deal (1)

o

A lot (2)

o

A moderate amount (3)

o

A little (4)

o

None at all (5)

Q11 To what extent do you feel like you can contribute to a "greener" planet?

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A great deal (1)

o

A lot (2)

o

A moderate amount (3)

o

A little (4)

o

None at all (5)

(5)

Q12 To what extent have you modified your behavior, including purchasing behavior, due to environmental reasons?

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A great deal (1)

o

A lot (2)

o

A moderate amount (3)

o

A little (4)

o

None at all (5)

Q13 To what extent do you feel like traveling less, taking shorter showers, eating less meat etc. contribute to a "greener" planet?

o

A great deal (1)

o

A lot (2)

o

A moderate amount (3)

o

A little (4)

o

None at all (5)

Q14 Are you aware of sustainable products/ production?

o

Definitely yes (1)

o

Probably yes (2)

o

Might or might not (3)

o

Probably not (4)

o

Definitely not (5)

(6)

Q15 How likely are you to change your buying habits to contribute to a cleaner planet?

o

Extremely likely (1)

o

Somewhat likely (2)

o

Neither likely nor unlikely (3)

o

Somewhat unlikely (4)

o

Extremely unlikely (5)

Q16 Do you value companies that market "green" more than companies that don't?

o

Definitely yes (1)

o

Probably yes (2)

o

Might or might not (3)

o

Probably not (4)

o

Definitely not (5)

Q17 Would you stop buying products/ services from a company that does not value sustainability?

o

Definitely yes (1)

o

Probably yes (2)

o

Might or might not (3)

o

Probably not (4)

o

Definitely not (5)

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Q18 Would you be willing to pay more for "green" products/ production?

o

Definitely yes (1)

o

Probably yes (2)

o

Might or might not (3)

o

Probably not (4)

o

Definitely not (5)

Q19 How much more would you be willing to pay for "green" products/ production?

o

A great deal (1)

o

A lot (2)

o

A moderate amount (3)

o

A little (4)

o

None at all (5)

Q20 Do you feel like buying products from a company that has a "green" focus helps contribute to a cleaner planet?

o

Definitely yes (1)

o

Probably yes (2)

o

Might or might not (3)

o

Probably not (4)

o

Definitely not (5)

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