Del 1 Introduksjon, teori og metode
2.3 Rekruttering
A confiabilidade do estudo do CRM analítico poderia estar respaldada em período de tempo maior após a implantação, de forma a coletar resultados a longo prazo, respeitando um período maior de adaptação dos processos e pessoas envolvidos.
Além disso, é necessária a coleta detalhada de dados com a inclusão de mais variáveis explicativas. Estas poderiam abranger o efeito causado em outros benefícios do CRM analítico, como satisfação do cliente e indicadores de desempenho financeiro da empresa. O CRM não deve ser limitado à manutenção, mas também na aquisição de novos clientes. O modelo testado neste estudo poderia ser replicado para outras PMEs
brasileiras, comparando com os fatores críticos de sucesso presentes em cada uma, considerando cada contexto organizacional.
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