• No results found

Geographical Information Technology Services and their Role in Customer Innovation

N/A
N/A
Protected

Academic year: 2022

Share "Geographical Information Technology Services and their Role in Customer Innovation"

Copied!
46
0
0

Laster.... (Se fulltekst nå)

Fulltekst

(1)

STEP Working Paper

ISSN 1501-0066

5RDU6DPXHOVHQ 67(36WRUJDWHQ 12VOR 1RUZD\

:RUNLQJ3DSHUSUHSDUHGZLWKLQWKH IUDPHZRUNRIWKH6,6SURJUDPPH

2VOR2FWREHU

$

5RDU6DPXHOVHQ

*HRJUDSKLF,QIRUPDWLRQ

7HFKQRORJ\6HUYLFHVDQG

WKHLU5ROHLQ&XVWRPHU

,QQRYDWLRQ

(2)

)D[

:HEKWWSZZZVROQRVWHS

67(3 SXEOLVHUHU WR XOLNH VHULHU DY VNULIWHU 5DSSRUWHURJ$UEHLGVQRWDWHU

67(3$UEHLGVQRWDWHU

, GHQQH VHULHQ SUHVHQWHUHU YL YLNWLJH IRUVNQLQJVUHVXOWDWHU VRP YL ¡QVNHU n JM¡UH WLOJMHQJHOLJH IRU DQGUH PHQ VRP LNNH KDU HQ IRUP VRP JM¡U GHP HJQHW WLO SXEOLVHULQJ L 5DSSRUWVHULHQ $UEHLGVQRWDWHQH NDQ Y UH VHOYVWHQGLJH DUEHLGHU IRUDUEHLGHU WLO VW¡UUH SURVMHNWHUHOOHUVSHVLHOOHDQDO\VHUXWDUEHLGHWIRU RSSGUDJVJLYHUH 'HLQQHKROGHU GDWD RJ DQDO\VHU VRP EHO\VHU YLNWLJH SUREOHPVWLOOLQJHU UHODWHUW WLO LQQRYDVMRQ WHNQRORJLVN ¡NRQRPLVN RJ VRVLDO XWYLNOLQJRJRIIHQWOLJSROLWLNN

67(3 PDLQWDLQV WZR GLYHUVH VHULHV RI UHVHDUFKSXEOLFDWLRQV5HSRUWVDQG:RUNLQJ 3DSHUV

67(3:RUNLQJ3DSHUV

,Q WKLV VHULHV ZH UHSRUW LPSRUWDQW UHVHDUFK UHVXOWV WKDW ZH ZLVK WR PDNH DFFHVVLEOH IRU RWKHUVEXWWKDWGRQRWKDYHDIRUPZKLFKPDNHV WKHP VXLWHG IRU WKH 5HSRUW 6HULHV 7KH :RUNLQJ 3DSHUVPD\EHLQGHSHQGHQWVWXGLHVSLORWVWXGLHV IRU ODUJHU SURMHFWV RU VSHFLILF DQDO\VHV FRPPLVVLRQHG E\ H[WHUQDO DJHQFLHV 7KH\

FRQWDLQGDWDDQGDQDO\VHVWKDWDGGUHVVUHVHDUFK SUREOHPV UHODWHG WR LQQRYDWLRQ WHFKQRORJLFDO HFRQRPLF DQG VRFLDO GHYHORSPHQW DQG SXEOLF SROLF\

6WLIWHOVHQ67(3

+HQYHQGHOVHURPWLOODWHOVHWLORYHUVHWWHOVHNRSLHULQJHOOHUDQQHQ PDQJIROGLJJM¡ULQJDYKHOHHOOHUGHOHUDYGHQQHSXEOLNDVMRQHQVNDO UHWWHVWLO

$SSOLFDWLRQVIRUSHUPLVVLRQWRWUDQVODWHFRS\RULQRWKHUZD\V UHSURGXFHDOORUSDUWVRIWKLVSXEOLFDWLRQVKRXOGEHPDGHWR 67(36WRUJDWHQ12VOR

(3)

LLL

$EVWUDFW

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

,&7IXQFWLRQVWKDWDUHDSSOLFDEOHWRWKHSURGXFWLRQDQGXVHRIJHRJUDSKLFLQ IRUPDWLRQ

$WWKHFXVWRPHUVLGHWKHDUHDVRIDSSOLFDWLRQIRU*,7KDYHJRQHIURPEHLQJLVR ODWHG´LVODQGVµZLWKLQVHOIFRQWDLQHGGRPDLQVWREHFRPLQJLQFUHDVLQJO\LQWH JUDWHGLQWRJHQHUDOLQIRUPDWLRQV\VWHPV*HRJUDSKLF,7LVDJHQHULFWHFKQRORJ\

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

7KHVWXG\DOVRSRLQWVWRDQRWKHULPSRUWDQWFKDOOHQJHIDFLQJWKH*,7FRPSDQLHV DVKRUWDJHRIFRPSHWHQWSHRSOH$UHODWHGDVSHFWDOVRGLVFXVVHGLVWKHWUHQGWR ZDUGVUHFUXLWLQJSHRSOHZLWKERWKHGXFDWLRQIRUDQGVHYHUDO\HDUVRIWUDLQLQJ ZLWKLQWKH*,7.,%6·FXVWRPHUVHFWRUV,WVHHPVWKDWWKHSUHIHUUHGFRPSHWHQFH IRUDJURZLQJQXPEHURI*,7.,%6SHRSOHLVDFRPELQDWLRQRIFXVWRPHUVHFWRU NQRZOHGJHJHQHUDO,&7FRPSHWHQFHDQGPDSSLQJFRPSHWHQFH%XWWKHLPSUHV VLRQIURPVWXG\LQJWKH*,7.,%6LVWKDWWKHZHLJKWLVPRUHRQWKHWZRIRUPHU WKDQRQWKHODWWHUVHWRIFRPSHWHQFLHV$QRWKHULQWHUHVWLQJDVSHFWSRLQWHGWRLQ WKHVWXG\LVWKDWWKHHOHPHQWVXQGHUO\LQJFRPSHWLWLRQEHWZHHQ*,7.,%6KDYH FKDQJHGIURPEDVLFWHFKQRORJ\WRZDUGPRUHVRFLDOFXOWXUDODQGRUJDQLVDWLRQDO HOHPHQWV7KHW\SLFDOIRUPRILQWHUDFWLRQEHWZHHQ*,7.,%6DQGWKHLUFXVWRP HUVLVDOVRRQHRIWKHIHDWXUHVWUHDWHGLQWKHVWXG\:KDWZHVHHLVWKDW*,7 .,%6RIWHQSXUVXHDFORVHFROODERUDWLRQZLWKDIHZSLORWXVHUVLQGHYHORSPHQWRI

*,7DSSOLFDWLRQVWKXVWKH*,7ILUPVRIWHQEHFRPHDQLQWHJUDWHGSDUWRIWKHLQ QRYDWLRQSURFHVVHVDWFXVWRPHUV·7KURXJKRXWWKHVWXG\VRPHSRLQWVUHOHYDQWIRU

(4)

SROLF\DUHWRXFKHGXSRQ7KHVHFRQFHUQHGXFDWLRQFRPSHWHQFHDQGLQIRUPDWLRQ LQIUDVWUXFWXUHDQGDUHGUDZQWRJHWKHUDWWKHHQGRIWKHVWXG\

.H\ZRUGV*,6*,7.,%6,QQRYDWLRQ6HUYLFHV

(5)

Y

7DEOHRIFRQWHQWV

$%675$&7,,,

7$%/(2)&217(1769

*(2*5$3+,&,1)250$7,217(&+12/2*<6(59,&(6$1'7+(,552/(,1

&86720(5,1129$7,21

,QWURGXFWLRQ

1.1. The Objective of the Study... 1

1.2. Framing the Study... 1

*HRJUDSKLF,QIRUPDWLRQ 2.1. The Concepts of Geographic Information and GI Technology ... 3

2.2. The Use Value of Geographic Information ... 4

7KH$FWRUVLQWKH*HRJUDSKLF,QIRUPDWLRQ7HFKQRORJ\6\VWHP 3.1. The GIT-KIBS ... 5

3.2. The Users of Geographic Information ... 7

3.3. The Main Application Fields for GIT... 8

3.4. Types of Innovations ... 12

7KH,QVWLWXWLRQDO,QIUDVWUXFWXUH 4.1. The Infrastructure for Geographic Information... 15

4.2. The Supply of Competent Personnel ... 17

4.3. Research and Development in Service Innovation Based on GIT... 20

7KH5ROHRI*,7.,%6LQ,QQRYDWLRQLQ6HUYLFHV 3ROLF\$VSHFWVRIWKH*,76\VWHP

$33(1',;

5()(5(1&(6

(6)
(7)

*HRJUDSKLF,QIRUPDWLRQ7HFKQRORJ\6HUYLFHV DQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ

,QWURGXFWLRQ

7KH2EMHFWLYHRIWKH6WXG\

:LWKLQWKHRYHUDOOREMHFWLYHVRIWKH6,63URMHFWWKHREMHFWLYHRIWKLVVWXG\LVWR PDSXQGHUVWDQGDQGDQDO\VHWKHUROHWKDWNQRZOHGJHLQWHQVLYHEXVLQHVVVHUY LFHVEDVHGRQJHRJUDSKLFLQIRUPDWLRQWHFKQRORJ\SOD\LQVHUYLFHLQQRYDWLRQVLQ RWKHUILUPV)XUWKHUVRPHSROLF\DVSHFWVUHODWHGWRWKLVLQQRYDWLYHDFWLYLW\DUH GLVFXVVHG$PRQJWKHLQWHUHVWLQJDVSHFWVREVHUYHGLVWKHFORVHFROODERUDWLRQ ZLWKDIHZSLORWXVHUVLQGHYHORSPHQWRI*,7DSSOLFDWLRQVWKH*,7ILUPVRIWHQ EHFRPHDQLQWHJUDWHGSDUWRIWKHLQQRYDWLRQSURFHVVHVDWFXVWRPHUV·$QRWKHU LQWHUHVWLQJIHDWXUHLVFKDQJHVLQWKHHOHPHQWVXQGHUO\LQJWKHFRPSHWLWLRQEH WZHHQ*,7NQRZOHGJHLQWHQVLYHEXVLQHVVVHUYLFHV.,%6IURPEDVLFWHFKQRORJ\

WRVRFLDODQGRUJDQLVDWLRQDOHOHPHQWVOLNHWKHKLVWRU\DQGFRPSHWHQFHRIWKH ILUPV

)UDPLQJWKH6WXG\

7RIUDPHWKHVWXG\WKHWHFKQRORJLFDOV\VWHPVDSSURDFKRI&DUOVVRQDQG-D FREVVRQLVXVHG,QWKHLUSHUVSHFWLYHVSHFLILFWHFKQRORJLFDUHDVRUWHFK QRORJLFDOV\VWHPVDUHWKHSULPHXQLWVRIDQDO\VLV7KHVHV\VWHPVDUHFRQVWUXFWHG DQGUHFRQVWUXFWHGWKURXJKWKHLQWHUDFWLRQUHODWHGWRJHQHUDWLRQGLIIXVLRQDQG XWLOLVDWLRQRIWKHWHFKQRORJ\LQTXHVWLRQ$YDULHW\RIDFWRUVLQWHUDFWLQWKHVH SURFHVVHVVXSSOLHUVXVHUVFRQVXOWDQWVLQGXVWU\DVVRFLDWLRQVXQLYHUVLWLHVDQG UHVHDUFKLQVWLWXWHVDQGJRYHUQPHQWDODJHQFLHVHVSHFLDOO\UHJXODWRU\DQGSROLF\

UHODWHG%HWZHHQWKHDFWRUVOLQNDJHVDUHHVWDEOLVKHGXVHUVYVSURGXFHUVDFD GHPLDYVLQGXVWU\DVVRFLDWLRQVYVLQGXVWU\JRYHUQPHQWYVLQGXVWU\LQGXVWU\

YVLQGXVWU\HWF,QWKLVVWXG\WKHIRFXVLVRQWKHGLIIXVLRQDQGXWLOLVDWLRQRI WHFKQRORJ\IRUJHRJUDSKLFLQIRUPDWLRQKDQGOLQJ*,7ZLWKLQVHUYLFHLQQRYD WLRQVLQ1RUZD\7KHDFWRUVGLVFXVVHGKHUHDUHVXSSOLHUVXVHUVDFDGHPLFDFWRUV DQGJRYHUQPHQWDODJHQFLHV7KHOLQNDJHVGLVFXVVHGDUHWKRVHEHWZHHQVXSSOLHUV DQGXVHUVWKHDFDGHPLDYVLQGXVWU\OLQNDQGWKHUHODWLRQEHWZHHQJRYHUQPHQW DQGLQGXVWU\

$FFRUGLQJWR&DUOVVRQDQG-DFREVVRQWKHHVVHQFHRIWKHIRUPDWLRQRID QHZWHFKQRORJLFDOV\VWHPLVDSURFHVVRILQFUHDVLQJGLYHUVLW\LQDVLWXDWLRQFKDU DFWHULVHGE\SDWKGHSHQGHQWGHYHORSPHQWRIWKHWHFKQRORJ\DQGDVVRFLDWHGVXS

,QDGGLWLRQWREHLQJDSDUWRIWKH6,63URMHFWWKLVVWXG\LVDOVRSDUWRIDPRUHH[WHQ VLYHZRUNRQWKH1RUZHJLDQ*HRJUDSKLF,QIRUPDWLRQ7HFKQRORJ\6\VWHP6DPXHOVHQ IRUWKFRPLQJ

7KHVWXG\LVEDVHGRQLQWHUYLHZVZLWKUHSUHVHQWDWLYHVRIGLIIHUHQWNLQGVRIDFWRUVLQ WKH*,7V\VWHPPDLQO\*,7.,%6

(8)

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

%HORZ,ZLOOUHWXUQWRDVSHFWVRIHFRQRPLFDQGWHFKQRORJLFDOFRPSHWHQFHWKH EXLOGLQJRILQVWLWXWLRQVDQGQHWZRUNVDQGWKHWUDQVIHURINQRZOHGJHLQUHODWLRQ WRWKHGLIIXVLRQDQGXWLOLVDWLRQRI*,7LQVHUYLFHV

(9)

*HRJUDSKLF,QIRUPDWLRQ

7KH&RQFHSWVRI*HRJUDSKLF,QIRUPDWLRQDQG*, 7HFKQRORJ\

7RJHWDJULSRQWKHFRUHRIWKHDFWLYLW\RI*,7.,%6RQHFRXOGWDNHWKHPDSDVD SRLQWRIGHSDUWXUH$PDSLVEDVLFDOO\DQLQIRUPDWLRQPHGLXPDZD\RIFRPPX QLFDWLQJ7UDGLWLRQDOO\LWZDVDQGVWLOOLVDQDQDORJXHSDSHUEDVHGPHGLXP SURGXFHGZLWKRSWLFDODQGPHFKDQLFDOLQVWUXPHQWV,QWKHODWHVL[WLHVDQGHDUO\

VHYHQWLHVVRIWZDUHDQGKDUGZDUHIRUDXWRPDWHGPDSSURGXFWLRQZDVLQWURGXFHG HYHQWKRXJKWKHSURGXFWVUHPDLQHGDQDORJXHDQGSDSHUEDVHG7KLVPHDQWWKDW WKHWUDGLWLRQDONQRZOHGJHEDVHRIWKHPDSSLQJFUDIWKDGWREHVXSSOHPHQWHGE\

,&7EDVHGFRPSHWHQFH)URPDURXQGWKHUHKDVEHHQLQFUHDVLQJLQWHUHVWLQ WKHPDSSLQJEXVLQHVVGXHWRWKHSRVVLELOLWLHVWKDW,&7UHSUHVHQWVERWKDVSUR GXFWLRQWHFKQRORJ\IRUJHRJUDSKLFLQIRUPDWLRQIRUGHVLJQRISURGXFWVDQGIRU XWLOLVLQJWKHJHRJUDSKLFLQIRUPDWLRQ%\WKHHLJKWLHVGLJLWDOSURGXFWLRQRIPDSV EHFDPHWKHVWDQGDUGDQGWRGD\DOOPDSSURGXFWLRQLVDXWRPDWHGDQGGLJLWDOO\

EDVHGDQGWKHSURGXFWVDUHERWKDQDORJXHSDSHUIRLODQGGLJLWDO)XUWKHUPRUH WKHNQRZOHGJHEDVHRIWKH*,7V\VWHPWRGD\LVSUREDEO\PRUHGRPLQDWHGE\,&7 EDVHGFRPSHWHQFHWKDQE\WUDGLWLRQDONQRZOHGJHRIWKHPDSSLQJFUDIW7KXVWKH LQGXVWU\RISURGXFLQJWKHLQIRUPDWLRQDQGFRPPXQLFDWLRQPHGLXPWKDWPDSV EDVLFDOO\DUHKDVIRUWKHODVWWZHQW\\HDUVJRQHWKURXJKDWUDQVIRUPDWLRQIURP DQDORJXHWRGLJLWDOSURFHVVHVDQGSURGXFWV&UDJOLDDQG&RXFOHOLV

7KH*,WHFKQRORJLFDOV\VWHPWKDWWKHVH7.,%6DUHEDVHGRQLVFRQVWLWXWHGE\

VHYHUDOVXEV\VWHPVRIUHODWHGWHFKQRORJLHV2QHGHFLVLYHIDFWRULQWKHGHYHORS PHQWRIWKH*,WHFKQRORJ\LQJHQHUDODQGJHRJUDSKLFLQIRUPDWLRQV\VWHP*,6LQ SDUWLFXODUKDVEHHQWKHUHFHQWDGYDQFHVLQJHQHULFEDVLFLQIRUPDWLRQDQGFRP PXQLFDWLRQWHFKQRORJ\,&7LQFOXGLQJFRPSXWLQJSRZHUDQGGDWDEDVHPDQ DJHPHQWV\VWHPV'%067KHGHYHORSPHQWRI*,WHFKQRORJ\FDQEHWUDFHG WKURXJKWZRFORVHO\UHODWHGWHFKQRORJLHV7KHILUVWLVWKHHPHUJHQFHRIDXWR PDWHGSURGXFWLRQRIPDSVLQWKH·V7KLVDUHDRIJHRJUDSKLFLQIRUPDWLRQ KDQGOLQJE\FRPSXWHUVLVFDOOHGFRPSXWHUDVVLVWHGFDUWRJUDSK\&$&ZKLFKLQ FOXGHWKHDUHDVRIFRPSXWHUDLGHGGHVLJQ&$'DQGFRPSXWHUDLGHGPDSSLQJ

&$07KHRWKHUDUHDRIJHRJUDSKLFLQIRUPDWLRQKDQGOLQJE\FRPSXWHUVLVUH PRWHVHQVLQJZLWKWKHUHODWHGDFWLYLW\RILPDJHSURFHVVLQJ$WKLUGUHODWHGWHFK QRORJ\LVWKH$PHULFDQVDWHOOLWHV\VWHP*36*OREDO3RVLWLRQLQJ6\VWHP$OO WKHVHDUHGLVWLQFWWHFKQRORJLHVLQWKHLURZQULJKWZLWKODUJHQXPEHUVRIFRP PHUFLDOO\DYDLODEOHFRPSXWHUV\VWHPVHVWDEOLVKHGOLWHUDWXUHVDQGKLVWRULHVDW OHDVWDVORQJDVWKDWRI*,6SHUVH&ODUNH

,QWKHVWULFWHVWVHQVHD*,6JHRJUDSKLFLQIRUPDWLRQV\VWHPLVDFRPSXWHUV\V WHPFDSDEOHRIDVVHPEOLQJVWRULQJPDQLSXODWLQJDQGGLVSOD\LQJJHRJUDSKLFDOO\

UHIHUHQFHGLQIRUPDWLRQLHGDWDLGHQWLILHGDFFRUGLQJWRWKHLUORFDWLRQVRUSRVL WLRQV3UDFWLWLRQHUVDOVRUHJDUGWKHWRWDO*,6DVLQFOXGLQJRSHUDWLQJSHUVRQQHO DQGWKHGDWDWKDWJRLQWRWKHV\VWHP)XUWKHU*,6FDQEHUHJDUGHGDVWKHKLJK WHFKHTXLYDOHQWRIWKHPDS$QLQGLYLGXDOPDSFRQWDLQVDORWRILQIRUPDWLRQWKDW LVXVHGLQGLIIHUHQWZD\VE\GLIIHUHQWLQGLYLGXDOVDQGRUJDQLVDWLRQV,WUHSUH VHQWVWKHPHDQVRIORFDWLQJRXUVHOYHVLQUHODWLRQWRWKHZRUOGDURXQGXV0DSV

(10)

DUHXVHGLQGLYHUVHDSSOLFDWLRQVIURPORFDWLQJWHOHSKRQHZLUHVDQGJDVPDLQV XQGHURXUVWUHHWVWRGLVSOD\LQJWKHH[WHQWRIGHIRUHVWDWLRQLQWKH%UD]LOLDQ

$PD]RQ

*,6SURYLGHVWKHIDFLOLW\WRH[WUDFWWKHGLIIHUHQWVHWVRILQIRUPDWLRQIURPDPDS URDGVVHWWOHPHQWVYHJHWDWLRQHWFDQGXVHWKHVHDVUHTXLUHG7KLVSURYLGHV JUHDWIOH[LELOLW\DOORZLQJDSDSHUPDSWREHTXLFNO\SURGXFHGZKLFKH[DFWO\

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

SROLF\ERWKLQ1RUZD\WKH(8DQGWKH86$&ODUNH

7KH8VH9DOXHRI*HRJUDSKLF,QIRUPDWLRQ

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

(11)

7KH$FWRUVLQWKH*HRJUDSKLF,QIRUPDWLRQ7HFKQRORJ\

6\VWHP

7RGD\WKHLGHDRIDPDSSLQJEXVLQHVVLVLQSUDFWLFHEHLQJWUDQVIRUPHGLQWRWKH

*,7EXVLQHVV7KLVEXVLQHVVLVHYROYLQJUDSLGO\DQGLVWKHUHIRUHQRWHDV\WRGH ILQHLQDVWULFWVHQVH+RZHYHULWLQYROYHVWKH,QIRUPDWLRQDQG&RPPXQLFDWLRQ 7HFKQRORJ\IXQFWLRQVWKDWDUHDSSOLFDEOHWRWKHSURGXFWLRQDQGXVHRIJHRJUDSKLF LQIRUPDWLRQ,IWKLVSLFWXUHLVH[SDQGHGWRLQFOXGHWKHFXVWRPHUVRIWKH*,7 EXVLQHVVILUPVWKHEXVLQHVVRUJDQLVDWLRQVWKHXQLYHUVLWLHVDQGUHVHDUFKLQVWL WXWHVDQGRWKHUUHOHYDQWSDUWVRIWKHLQVWLWXWLRQDOLQIUDVWUXFWXUHVXUURXQGLQJ WKHVHDFWRUVZHKDYHDJHRJUDSKLFLQIRUPDWLRQWHFKQRORJ\V\VWHP

$FWRUVLQYROYHGLQ*,7IDFHFRQVLGHUDEOHFKDOOHQJHVDVWKLVWHFKQRORJLFDOV\VWHP HYROYHV(VSHFLDOO\DFWRUVZLWKORQJWUDGLWLRQVLQWKHPDSSLQJEXVLQHVVDUHEH LQJSUHVVHGWRDGDSW7UDGLWLRQDOO\WKHPDSSLQJEXVLQHVVKDVEHHQGHILQHGDV FRQVLVWLQJRIERWKSXEOLFDQGSULYDWHDFWRUVWKH\SURGXFHGDQGSURYLGHGVHUYLFHV ZLWKLQJHRGHWLFVSRVLWLRQLQJDQGFROOHFWLRQVWRUDJHDQGGLVWULEXWLRQRIRWKHU JHRJUDSKLFGDWDLQFOXGLQJPDSSURGXFWLRQRIVHDDQGODQGDUHDV7KLVLV

FKDQJLQJ1HZILHOGVRIDSSOLFDWLRQQHZFKDQQHOVIRUGLVWULEXWLRQDQGQHZSUR GXFWLRQVROXWLRQVFRPELQHWRFUHDWHDQHZPDUNHWVLWXDWLRQLQZKLFKQHZDFWRUV FDQHQWHUDQGVRPHROGRQHVGLVDSSHDU

7KH*,7.,%6

*HRJUDSKLF,QIRUPDWLRQ7HFKQRORJLHVHPSOR\EHWZHHQSHRSOHLQ1RUZD\

7KHVHDUHHPSOR\HGLQWKUHHPDLQZRUNLQJHQYLURQPHQWV

• 7KH1RUZHJLDQ0DSSLQJ$XWKRULW\6WDWHQV.DUWYHUN

• *,7UHODWHGHGXFDWLRQDQGUHVHDUFKDUHQDVDQG

• 7KHNQRZOHGJHLQWHQVLYHEXVLQHVVVHUYLFHRUJDQLVDWLRQV*,7.,%6IRFXVHG RQLQWKLVVWXG\

7KH*,7.,%6KDYHDQDQQXDOWXUQRYHURIDERXWELOOLRQ12.7KHUHDUHWZR GLVWLQFW VL]HFODVVHV IRU ILUPV RSHUDWLQJ LQ WKHVH NQRZOHGJH LQWHQVLYH EXVLQHVV VHUYLFHV)LUVWWKHUHLVDVPDOOVHWRIUHODWLYHO\ODUJHILUPV

• $VSODQ9LDN$6$HPS

• %ORP$6$HPS

• )MHOODQJHU:LGHU¡H$6HPS

,Q DGGLWLRQ WKHUH LV D JURZLQJ QXPEHU RI VPDOO DQG PHGLXP ILUPV 7KHVH LQ FOXGH

• *HRGDWD$6HPS

• 1RUNDUW$6HPS

• 6\VGHFR*,6$6HPS

• 6\VGHFR'LNDV$6

• 1RUJLW6HQWHUHW$6

• 6FDQ0DS$6HPS

• 8JODQG7RWDONDUW$6

• *HRVHUYLFHHPS

(12)

6HYHUDORI*,7.,%6ILUPVJUHZXSLQWKHWUDGLWLRQDOPDSSLQJVXUYH\RUEXVL QHVVWKDWSUHFHGHGWKHDGYHQWRI*,7LQWKH·V7KHVHLQFOXGHWKHODUJHVWDF WRUVHJ$VSODQ9LDN$6$%ORP$6$)MHOODQJHU:LGHU¡H$6DQG1RUNDUW$6 DQGWKH\KDYHEHHQLQVWUXPHQWDOLQHYROXWLRQRIWKLVILHOGLQ1RUZD\7KHPD MRULW\RIWKHVPDOOHUDFWRUVRQWKHRWKHUKDQGFDPHLQWRH[LVWHQFHDVWKHWHFK QRORJ\ HYROYHG LQWR PRUH PDWXUH VWDJHV LQ WKH ODWH ·V DQG HDUO\ ·V 7KHVH LQFOXGH 6\VGHFR *,6 $6 6\VGHFR 'LNDV $6 1RUJLW 6HQWHUHW $6

*HRVHUYLFH6FDQ0DS$68JODQG7RWDONDUW$6

7KHVHILUPVJURXSWKHLUPDLQSURGXFWVDQGVHUYLFHVLQWRVHYHQFDWHJRULHV L V\VWHPGHVLJQDQGUHODWHGFRQVXOWDQF\VHUYLFHV

LL VRIWZDUHSURJUDPPLQJDQGLPSOHPHQWDWLRQVHUYLFHV LLL DSSOLFDWLRQRULHQWHGFRQVXOWDQF\VHUYLFHV

LY GDWDEDVHJHRGDWDDQGLQIUDVWUXFWXUHVHUYLFHV Y PDSSLQJUHODWHGVHUYLFHV

YL VRIWZDUHSURGXFWV YLL KDUGZDUHSURGXFWV

7KHQDWXUHRIWKHVHVHUYLFHVDQGSURGXFWVPLUURUVWKDWRIWKH,QIRUPDWLRQDQG

&RPPXQLFDWLRQ 7HFKQRORJ\ PDUNHW PRUH JHQHUDOO\ $ GHWDLOHG EUHDNGRZQ RI WKHVHPDUNHWVHJPHQWVLVSURYLGHGLQ$QQH[ 7R LOOXVWUDWH WKH DFWLYLWLHV RI VXFKILUPVLQ1RUZD\H[FHUSWVIURPWZRLQWHUYLHZEDVHGFDVHVDUHVXPPDULVHG LQWKHER[EHORZ

%R[

1RUNDUW$6

1RUNDUW$6LVDOHDGLQJFRPSDQ\LQPDSSLQJDQGJHRJUDSKLFLQIRUPDWLRQWHFKQRORJ\,W ZDVHVWDEOLVKHGLQDQGWRGD\KDV HPSOR\HHV7KHLUPDLQDFWLYLWLHVDUHSKRWR JUDPPHWULF PDSSLQJ VRIWZDUH GHYHORSPHQW WKHPDWLF PDSV DHULDO SKRWRJUDSK\ ODQG VXUYH\LQJ DQG JHRJUDSKLF LQIRUPDWLRQ WHFKQRORJ\ 7KH\ FROODERUDWH ZLWK 1,7 1RUZH JLDQ ,QIRUPDWLRQ 7HFKQRORJ\ RQ GHYHORSPHQW DQG SURYLVLRQ RI VRIWZDUH ZLWK 10*

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

,QFDWHO$6

Incatel AS, with 20 employees, was established in 1993, but their main product, the InCa-system, is much older. Telenor initiated the development of this system several years ago and the history of both the company and the system is an integrated part of the long innovation process. Incatel is owned by IBM (40 %), Telenor Venture AS (40 %) and the employees (20 %). Formally, it is IBM that is Tele- nor Nett’s provider in this case, with Incatel as provider to IBM. But, since all contact concerning InCa is directly between Incatel and Telenor Nett, IBM as an actor is not included in this case. In-

,QWHUYLHZVZLWK6WHLQ0MDDODQGDQG*O¡HU:LQVYROGDW1RUNDUW$6

,QWHUYLHZZLWK%HUQW6PLOGHQDW,QFDWHO$6

(13)

*,76HUYLFHVDQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ catel’s main focus is to address the challenges in the telecom industry in the area of cable and outside plant management. The challenges addressed include; i) having complete, consistent and up to date information and documentation to make optimal usage of current assets like tracks, ducts, pipes and cables; ii) reducing the significant cost and backlog of drawing offices engaged in network maps, ca- ble schematics and duct cross sections and schematics; iii) reducing the cost in planning and construc- tion through demand management and network-design support; and iv) end to end resource allocation in support of service provisioning. Currently, Telenor Nett is the only customer in the telecom busi- ness.

7KH8VHUVRI*HRJUDSKLF,QIRUPDWLRQ

7KHDUHDVRIDSSOLFDWLRQIRU*,6KDYHJRQHIURPEHLQJLVRODWHG´LVODQGVµZLWKLQ VHOIFRQWDLQHGGRPDLQVWREHFRPLQJLQFUHDVLQJO\LQWHJUDWHGLQWRJHQHUDOLQIRU PDWLRQV\VWHPV*HRJUDSKLF,7LVDJHQHULFWHFKQRORJ\DQGWKHSRVVLELOLWLHVWKLV RIIHUVDUHEHLQJLQFUHDVLQJO\H[SORUHG*,7FDWHUVWRDZLGHUDQJHRIDFWXDOXVHUV DQGILHOGVRIDSSOLFDWLRQDQGWKHSRWHQWLDOIRUQHZRQHVDSSHDUVWREHFRQVLGHU DEOH

7KHFRPPRQFKDUDFWHULVWLFRIWKH*,7XVHUVLVWKHQHHGWRNQRZVRPHWKLQJ DERXWWKHJHRJUDSKLFDOORFDWLRQRIWKHLUDVVHWVUHVRXUFHVDQGIDFLOLWLHV$WWKLV SRLQWDQH[DFWQXPEHURIXVHUVLVKDUGWRSLQGRZQ7RLQGLFDWHWKHSRWHQWLDO KRZHYHUVRPHSRLQWWRWKHIDFWWKDWRIDOOLQIRUPDWLRQUHIHUVWRVRPH SODFHRQWKHVXUIDFHRIWKHHDUWKWKHLUFRQFOXVLRQLVWKDWWKHSRWHQWLDOLVODUJH

$V*,7KDVGHYHORSHGWKHQDWXUHRIWKHXVHUKDVEHHQVHHQWRVKLIWIURPFRQ VLVWLQJH[FOXVLYHO\RIWKHSXEOLFVHFWRUWRHPEUDFHDUHDVRIWKHSULYDWHVHFWRUDV ZHOO

2QHXVHIXOZD\WRVWUXFWXUHWKHYDVWUDQJHRIVSHFLILFQHHGVIRUDFWXDODQGSR WHQWLDO XVHUV RI *,7 LV WR FRQVLGHU GLIIHUHQW PDLQ JURXSLQJV RI FXVWRPHUV LQ WHUPV RI PDUNHW VHJPHQWV WKDW *,7 VXSSOLHUV ZRUN ZLWK 7KHUH DUH VL[ PDLQ PDUNHWVHJPHQWVLQWKH1RUZHJLDQ*,7V\VWHPWRGD\

L1DWLRQDODXWKRULWLHV

LL&RXQW\RUUHJLRQDODXWKRULWLHV LLL/RFDODXWKRULWLHV

LY7KHRIIVKRUHRLOJDVDQGSLSHOLQHLQGXVWU\

Y7KHDFDGHPLFVHFWRUXQLYHUVLWLHVDQGUHVHDUFKLQVWLWXWHVDQG YL&RQVXOWDQFLHVDQGSURIHVVLRQDOEXVLQHVVVHUYLFHV

0RVWRIWKHVHPDLQJURXSVRIDFWRUVLQWKHV\VWHPDUHDFWLYHLQVHYHUDODSSOLFD WLRQILHOGVDVHJQDWLRQDODXWKRULWLHVZKLFKSOD\DUROHDV*,7XVHUVLQHQYL URQPHQWDOVHUYLFHVIRUHVWU\DQGODQGPDQDJHPHQWVHUYLFHVDJULFXOWXUHZDWHU DQGZDVWHZDWHUVHUYLFHVWHOHFRPVHUYLFHVDQGPLOLWDU\VHUYLFHV2QHPDMRU*,7 XVHUZDVYLVLWHGLQWKHVWXG\FI%R[

(14)

%R[

1RUZHJLDQ7HOHFRP7HOHQRU$6

8VHUVZLWKLQWHOHFRPPXQLFDWLRQVHUYLFHVLVUHSUHVHQWDWLYHRIDPDMRUJURXSRIXVHUVYL]

WKRVHHQJDJHGLQPDQDJHPHQWRIEXLOWHQYLURQPHQWVLQIUDVWUXFWXUHVIDFLOLWLHVXWLOLWLHV DQG IL[HG DQG PRELOH DVVHWV 7KH PDLQ DFWRU ZLWKLQ WKH WHOHFRPPXQLFDWLRQV ILHOG LQ 1RUZD\ LV 1RUZHJLDQ 7HOHFRP 7HOHQRU $6 ZLWK WKHLU QHWZRUN RSHUDWLQJ FRPSDQ\

7HOHQRU 1HWW $6 7KH 7HOHQRU JURXS FRPSULVHV WKH VWDWHRZQHG E\ WKH 0LQLVWU\ RI 7UDQVSRUW DQG &RPPXQLFDWLRQ MRLQW VWRFN FRPSDQ\ 7HOHQRU $6 DQG LWV VXEVLGLDULHV :LWKPRUHWKDQHPSOR\HHVDQGDQDQQXDOUHYHQXHRI12.ELOOLRQ7HOHQRULV RQHRIWKHODUJHVWFRPSDQLHVLQ1RUZD\DQGRQHRIWKRVHWKDWDGGVPRVWYDOXH7HOHQRU LV1RUZD\·VPDUNHWOHDGHULQWKHILHOGRIWHOHFRPPXQLFDWLRQVGDWDVHUYLFHVDQGPHGLD GLVWULEXWLRQ 7KH VHUYLFHV FRPSULVH HYHU\WKLQJ IURP VLPSOH WHOHSKRQH VXEVFULSWLRQV WR WKH LQVWDOODWLRQ DQG RSHUDWLRQV RI FRPSOHWH ,7 V\VWHPV 7HOHQRU LV VWUHQJWKHQLQJ LWV FRPSHWLWLYHSRVLWLRQWKURXJKWHFKQRORJLFDOGHYHORSPHQWVE\SXWWLQJHPSKDVLVRQYDOXH DGGHGVHUYLFHVDQGE\LQFUHDVLQJLWVLQWHUQDWLRQDOLQYROYHPHQW7KRVHSDUWVRI7HOHQRU WKDW DUH DGGLQJ SURGXFWLRQ DQG VXSSO\ RI VHUYLFHV FRYHU VHYHQ EXVLQHVV DUHDV 1HWW

%HGULIW %XVLQHVV ,QWHUQDWLRQDO 0RELO 3ULYDW ) 8 5 ' 0HGLD /LQN 1H[WHO 1RUVN7HOHPXVHXP7KH*URXS·VFRPPHUFLDODFWLYLWLHVDUHGLYLGHGLQWRWKUHHPDLQVHJ PHQWVQHWZRUNRSHUDWLRQVHUYLFHSURYLVLRQDQGLQVWDOODWLRQ7HOHQRUKDVODWHO\VKRZQ JUHDWDFWLYLW\ZLWKLQ WKH*,7 V\VWHP ERWKWKURXJKRZQSURGXFWGHYHORSPHQW WKURXJK EX\LQJRIRZQHUVKLSSDUWVLQRWKHUILUPVDQGWKURXJKVWUDWHJLFSDUWQHUVKLSV7KXVWKH\

DUHWRGD\SRVLWLRQHGDVRQHRIWKHKHDY\DFWRUVLQWKH*,7V\VWHPZLWKVLJQLILFDQWPDU NHWWHFKQRORJLFDODQG5 'SRZHU

2Q -DQXDU\ WKH IRUPHU 7HOHQRU 1HWW DQG 7HOHQRU 517 5HJXODWHG 1HWZRUN 6HUYLFHV ZHUH PHUJHG LQWR RQH FRPSDQ\ 7HOHQRU 1HWW $6 ZKLFK LV SDUW RI 7HOHQRU·V QHWZRUNRSHUDWLRQV7KHFRPSDQ\LVUHVSRQVLEOHIRUWKHIL[HGQHWZRUNDQGVXSSOLHVQHW ZRUN VHUYLFHV WR VHUYLFH SURYLGHUV DQG QHWZRUN RSHUDWRUV ZKR WKHQ SXW WRJHWKHU WKH SURGXFWVWKXVDUULYLQJDWVROXWLRQVWKDWDUHVROG WRWKHHQGXVHUV7HOHQRU1HWW $6LV DOVRUHVSRQVLEOHIRUWKHFRPPHUFLDOPDQDJHPHQWRILQWHUFRQQHFWLRQZLWKFHOOXODURSHUD WRUVLQ1RUZD\5HVSRQVLELOLW\IRUWKHUHJXODWHGQHWZRUNVHUYLFHVLVDOVRLQWKHKDQGVRI WKHQHZFRPSDQ\7HOHQRU1HWW$6·VPRVWLPSRUWDQWWDVNVDUHWRHQVXUHRSWLPDOTXDOLW\

VHFXULW\ DQG DFFHVV LQ WKH QHWZRUN DQG WR GHYHORS WKH QHWZRUN DQG SURGXFWV VR WKDW WKH\DUHDWDOOWLPHDGDSWHGWRWKHGHYHORSPHQWLQWHFKQRORJ\DQGWKHQHHGVRIWKHFXV WRPHUV 7KH\ KDYH FORVH FROODERUDWLRQ ZLWK 1DYLD 0DULQH $6 FRQFHUQLQJ WUDQVPLVVLRQ DQGUHFHLYLQJRIUDGLRVLJQDOV LQ*36V\VWHPV7KH\FRQVLGHUWKHPVHOYHVWREHDPRQJ WKHWKUHHOHDGLQJFRPSDQLHVLQWHUQDWLRQDOO\FRQFHUQLQJ*,7ZLWKLQWHOHFRPPXQLFDWLRQV ,Q7HOHQRU1HWWUHSUHVHQWHGPDQ\HDUVDQGUHFRUGHGUHYHQXHRI12.

PLOOLRQ

7KH0DLQ$SSOLFDWLRQ)LHOGVIRU*,7

7KXVWKHGHYHORSPHQWRI*HRJUDSKLF,QIRUPDWLRQ7HFKQRORJ\LVH[WHQGLQJWKH SDSHUEDVHGPDSSLQJIXQFWLRQLWEXLOGVRQWRHQFRPSDVVQHZUROHV:LWKWKHLQ WURGXFWLRQRIGLJLWDOWHFKQRORJLHVLWVDSSOLFDWLRQDUHDLVH[WHQGHGIURPVWDWLF

,QWHUYLHZVZLWK(ULN-XYVKRODQG-DQ5RDU5LQJHQDW7HOHQRU 1HWW

(15)

*,76HUYLFHVDQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ JHRJUDSKLFDQGWRSRJUDSKLFDOGDWDWRG\QDPLFPDQPDGHLQIUDVWUXFWXUHVDQG VRFLRHFRQRPLFV\VWHPV$WWKHVDPHWLPH*,7XSJUDGHVWKHRULJLQDOPDSSLQJ IXQFWLRQWRDGDSWLWWRWKHUHDOWLPHQHHGVLPSOLFLWLQPDSSLQJVXFKFKDQJLQJ V\VWHPV,QDGGLWLRQ*,7DGGVWRWKHGHVFULSWLYHPDSSLQJUROHRWKHUUROHVVXFK DVV\VWHPPRQLWRULQJDQGGLDJQRVWLFVIXQFWLRQVZKLFKFDQWHOOKRZWKHVHV\V WHPVDUHZRUNLQJDQGV\VWHPRSWLPLVLQJIXQFWLRQVZKLFKFDQVXJJHVWKRZWR LPSURYHXWLOLVDWLRQRIV\VWHPFDSDFLW\HWF

,QWKLVVHFWLRQZHZLOOVHHKRZWKHVHYHQUROHVQRWHGDERYHDUHEHLQJDSSOLHGWR WKUHHPDLQDUHDVRIDSSOLFDWLRQ+HUHZHZLOOVHHKRZWKHPDSSLQJUROHWKDWWUD GLWLRQDOO\ZDVUHVHUYHGIRU1DWXUDO(QYLURQPHQWVFDQEHH[WHQGHGWRWZRRWKHU ILHOGVLQYROYLQJPDQPDGHHQYLURQPHQWV%XLOWDQG6RFLRHFRQRPLF(QYLURQ PHQWV$JDLQWKLVH[WHQVLRQLQDSSOLFDWLRQDUHDVLVDFFRPSDQLHGE\DGLYHUVLIL FDWLRQRIWKHPDSSLQJUROHWRLQYROYHDPDQDJHPHQWIXQFWLRQERWKLQWKHQDWXUDO DQGEXLOWHQYLURQPHQWV7KHUHVXOWLQJWKUHHFDWHJRULHVZKLFKRYHUODSDUHSUH VHQWHGLQ7DEOH

Table 3.1: The main fields of application for Geographic Information Technolo- gies in Norway

1$785$/

(19,5210(176 %8,/7

(19,5210(176 62&,2(&2120,&

(19,5210(176

*(1(5$/(19,5210(17$/6(59,&(6 (/(&75,&,7< *$687,/,7<

6(59,&(6

5(6($5&+$1'+,*+(5('8&$7,21

)25(675<$1'/$1'0$1$*(0(17 6(59,&(6

7(/(&20081,&$7,2166(59,&(6 :+2/(6$/($1'5(7$,/6(59,&(6

$*5,&8/785$/6(59,&(6 /2*,67,&66(59,&(6 5($/(67$7(6(59,&(6

:$7(5$1':$67(:$7(56(59,&(6 7+(2))6+25(2,/,1'8675< %$1.,1*),1$1&($1',1685$1&(

6(59,&(6

'()(1&(6(59,&(6 0$33,1*$1'*(2'$7$6(59,&(6

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

(16)

/RFDODQG5HJLRQDO3XEOLF6HUYLFHV %R[

/RFDODQGUHJLRQDOJRYHUQPHQWVDUHDFWLYHXVHUVRI*,7LQDUDQJHRIDUHDVWKDW EULGJH RXU WKUHH DSSOLFDWLRQ ILHOGV 7RJHWKHU WKH\ PDNH XS WKH ODUJHVW VLQJOH XVHU JURXS 7KLV ER[ LOOXVWUDWHV IRXU EDVLF FDWHJRULHV IRU ZKLFK *,7 EDVHG VHUYLFHVDUHUHOHYDQW

/DQGXVHSODQQLQJDQG]RQLQJIRUH[WRDQDO\VHODQGDYDLODELOLW\DQGVXLW DELOLW\

3URSHUW\DQGIDFLOLW\PDQDJHPHQWLQFOXGLQJEXLOGLQJDQGSURSHUW\LQYHQWR ULHV&LYLOHQJLQHHULQJLQFOXGLQJURDGPDLQWHQDQFH

+HDOWKFDUHDQG0HGLFDOVHUYLFHVLQFOXGLQJGLVDVWHUPDQDJHPHQWSODQQLQJ DQGUHVSRQVHIRUH[LQWKHHYHQWRIDIORRGRUPHGLFDOVHUYLFHSODQQLQJ )RUDPRUHH[KDXVWLYHOLVWRI*,7UHOHYDQWIXQFWLRQVVHH$QQH[

1DWXUDO(QYLURQPHQWV$SSOLFDWLRQV

(QYLURQPHQWDOVHUYLFHVZHUHRQHRIWKHILUVWDUHDVRIDSSOLFDWLRQIRU*,7GDWLQJ EDFNWRWKHODWH·VLQWKH86,QJHQHUDOWKHDSSOLFDWLRQRI*,7WRQDWXUDO UHVRXUFHVHQWDLOVOHVVFRPSOLFDWHGPDSSLQJDQGGLDJQRVWLFIXQFWLRQVLQYROYLQJ V\VWHPVWKDWW\SLFDOO\GRQRWFKDQJHUDSLGO\7KHPRVWLPSRUWDQWDSSOLFDWLRQ ILHOGVLQWKLVFDWHJRU\DUHVHUYLFHVFRQQHFWHGWRJHQHUDOHQYLURQPHQWDOUH VRXUFHVIRUHVWU\DQGODQGPDQDJHPHQWDVZHOODVDUDQJHRIPRUHVSHFLILFDOO\

DJULFXOWXUDOVHUYLFHVDQGSXEOLFZDWHUZRUNV$GHWDLOHGOLVWRIIXQFWLRQVLVSUR YLGHGLQ$QQH[

%XLOW(QYLURQPHQWV$SSOLFDWLRQV

7KHLQFOXVLRQRIZDWHUZRUNVLQWKHDERYHFDWHJRU\SURYLGHVDEULGJHWRWKHSXE OLF XWLOLW\ DSSOLFDWLRQV LQ WKLV VXEVHFWLRQ ,QFOXGHG XQGHU %XLOW (QYLURQPHQWV DUHLQWHUDOLDHQHUJ\JULGVWUDQVSRUWJULGVWHOHFRPQHWVSRVWQHWVDQGSLSHOLQH V\VWHPV7KHVHUYLFHIXQFWLRQVFRQQHFWHGWRWKHG\QDPLFPDQPDGHLQIUDVWUXF WXUHV LQ WKLV FDWHJRU\ LQYROYH D JURZLQJ DUHD RI DSSOLFDWLRQ IRU *,7 6HUYLFHV FRQQHFWHGHVSHFLDOO\WKHEURDGHUG\QDPLFWHOHFRPLQGXVWU\LOOXVWUDWHWKHDELOLW\

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

6RFLRHFRQRPLF(QYLURQPHQWV$SSOLFDWLRQV

$ILQDOFDWHJRU\IRU*,7EDVHGDSSOLFDWLRQVLQYROYHVPRUHVRFLDOO\EDVHGQHW ZRUNVVXFKDVWKRVHFRQQHFWLQJILQDQFLDOVHUYLFHV+HDOWKVHUYLFHVZKLFKZHUH FDWHJRULVHGXQGHUORFDODQGUHJLRQDOJRYHUQPHQWVHUYLFHVDERYHFRXOGEHFODVVL ILHGKHUHDVZHOO:LWKWKHH[FHSWLRQRIKLJKHUHGXFDWLRQDQGKHDOWKKRZHYHU WKLVILHOGRIDSSOLFDWLRQLVPRUHUHOHYDQWIRUSULYDWHVHUYLFHSURYLGHUV7KHILHOGV RIUHWDLOVHUYLFHVVHUYLFHVFRQQHFWHGWRUHDOHVWDWHDQGILQDQFLDOVHUYLFHVLQYROYH VXFKSULYDWHVHFWRUFXVWRPHUVIRU*,7.,%67KH*,7DSSOLFDWLRQVLQWKHFDWH

(17)

*,76HUYLFHVDQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ JRU\LQYROYHSODQQLQJDQGDQDO\WLFDOWRROVZLWKDSSOLFDWLRQIRUGLVWULEXWHGV\V WHPVVXFKDVLQVXUDQFHPDUNHWV)RUDGHWDLOHGSLFWXUHRIWKHVHUYLFHIXQFWLRQV LQYROYHGKHUHFRQVXOW$QQH[

&DVHLOOXVWUDWLRQ%XLOW(QYLURQPHQWV

7KH DSSOLFDELOLW\ RI *,7 WR EXLOW HQYLURQPHQWV LV DQ LPSRUWDQW JURXS ERWK LQ WHUPVRIHFRQRPLFLPSDFWVDQGQXPEHURIXVHUV,WFDQEHLOOXVWUDWHGE\WZRDS SOLFDWLRQVWRWHOHFRPPXQLFDWLRQVVHUYLFHV

%R[

,QFDWHO7HOHQRU1HWW

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

*,6DSSOLFDWLRQ,WLVQRWDSURJUDPWKDWLVVLPSO\PDGHRQWKHEDVLVRIDVWDQGDUG*,6 SDFNDJH,WLVDVLJQLILFDQWH[WHQVLRQDQGFDQGRWKLQJVWKDWKDYHPRUHWRGRZLWKQHW ZRUNVWKDQ*,6SHUVH$QLPSRUWDQWSDUWRIWKHLQIRUPDWLRQDERXW7HOHQRU1HWW·VLQIUD VWUXFWXUHLVZKHUHLWLVEXWWKDWLVIDUIURPDOO,Q&DFDQSUHVHQWWKHQHWVWUXFWXUHWRWKH XVHULQZD\VDQGRQO\RQHRIWKHPLVJHRJUDSKLFDOO\,WLVDQHFHVVDU\DQGLPSRUWDQW IXQFWLRQEXWRQO\RQHRIVHYHUDO

7KHSURFHVVOHDGLQJXSWRWRGD\·V,Q&DV\VWHPVWDUWHGDURXQGZKHQ7HOHQRU·VUH DOLVHGWKDWWKH\GLGQRWKDYHDQ\QHWLQIRUPDWLRQV\VWHPIRUSK\VLFDOQHWZRUNVDQGWKDW WKH\WKXVKDGWREXLOGDGDWDPRGHOEDVHGRQWKHLUFRQFHSWLRQRIWKHQHW7KH\LQLWLDWHG WKHSURFHVVLQDQGKDGDVKRUWOLVWXQWLO0DUFK7KHQWZR\HDUVRIQHJRWLD WLRQVZLWKWKH1RUZHJLDQVRIWZDUHILUP6\VFDQIROORZHGXVLQJWKHPDVDSDUWQHUWRGH YHORS SURWRW\SHV DQG WHVWLQJ V\VWHPV 7KH FRQWUDFW ZDV VLJQHG LQ $SULO DQG WKH ILQLVKHG V\VWHP ZDV WR EH GHOLYHUHG LQ 'HFHPEHU 7KH GHYHORSPHQW SURFHVV ZDV VXSSRVHGWRWDNHô\HDUVIURPWKHVLJQLQJRIWKHFRQWUDFWEXWLWWXUQHGRXWWR WDNH QHDUO\ILYH$6\VFDQDIILOLDWHGFRPSDQ\ZHQWEDQNUXSWLQ'HFHPEHUDQG7HOHQRU 1HWWWRRNRYHUPRVWRIWKHZRUNIRUFHDQGHVWDEOLVKHGDVHSDUDWHFRPSDQ\&RUHQD$6 WRJHWKHUZLWK,%0DQGD'DQLVKILUPLQ0DUFK,QWKDW\HDU,Q&DZDVSURGXFHGDW EHORZFDSDFLW\%DVHGRQWKHVHH[SHULHQFHVWKHGHFLVLRQZDVPDGHWRPRYHWKHV\VWHP WR IXOO SURGXFWLRQ WKURXJKRXW 1RUZD\ DQG VHYHUDO EDVLF LPSURYHPHQWV LQ WKH SURGXFW ZKHUH PDGH &RUHQD $6 ZRUNHG RQ WKH V\VWHP XQWLO 6HSWHPEHU 7KHQ DQRWKHU VSLQRIIIURPWKHEDQNUXSWF\,QFDWHO$6ZDVHVWDEOLVKHGDVDVXSSOLHUWR7HOHQRU1HWW LQ FRPSHWLWLRQ ZLWK &RUHQD 7KH\ ODWHU ORVW WKH FRQWUDFW WR ,QFDWHO DQG LV QRZ RXW RI EXVLQHVVLQ1RUZD\7KH\ODWHUORVWWKHFRQWUDFWWR,QFDWHODQGLVQRZRXWRIEXVLQHVVLQ 1RUZD\7KHILUVWXVHUVLQ7HOHQRU1HWWVWDUWHGXVLQJWKHV\VWHPLQWKHDXWXPQ SURGXFLQJZKDWZDVVXSSRVHGWRKDYHVWDUWHGLQWKHVSULQJ

,QWHUYLHZVZLWK%HUQW6PLOGHQDW,QFDWHO$6DQG(ULN-XYVKRO DW7HOHQRU1HWW

(18)

1RUNDUW7HOHQRU1HWW

7KHPRVW LPSRUWDQWSURGXFW 7HOHQRUEX\VIURP1RUNDUW LV WKH VRIWZDUH SURJUDP 9*

7HOHWKDWLVXVHGLQVXUYH\LQJQHZFRQVWUXFWLRQVLQWKHGHYHORSPHQWRIWKHQHWZRUN,WLV WKXVDSURGXFWLRQWRROIRUJHRUHIHUHQFHGGDWDEXWDOVRDGDWDFROOHFWLRQV\VWHPVSHFLDOO\

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©FDOOEHIRUH\RXGLJªVHUYLFHV ,Q 7HOHQRU 1HWW $6 VWDUWHG JHRUHIHUHQFHG VXUYH\LQJ RI WKHLU QHWZRUN WUDFNV ,Q WKHVRIWZDUHSURGXFWWKH\XVHGUHDFKHGDVDWXUDWLRQSRLQWZLWKUHJDUGWRIXQFWLRQ DOLW\7KH\VWDUWHGWRVHDUFKIRUJHQHULFVRIWZDUHSDFNDJHVWKDWFRXOGILOOWKHLUQHHGV,Q WKHQHHGVZHUHVSHFLILHGDQGDIWHUFRQWDFWLQJVHYHUDOSURYLGHUVWKH\JRWDFRQ YLQFLQJGHPRQVWUDWLRQRI1RUNDUW·VSURGXFWV7HOHQRU1HWWFRPSDUHGZKDWWKH\DOUHDG\

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

7\SHVRI,QQRYDWLRQV

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

,QWHUYLHZVZLWK6WHLQ0MDDODQGDQG*O¡HU:LQVYROGDW1RUNDUW$6DQG-DQ 5RDU5LQJHQDW7HOHQRU1HWW

(19)

*,76HUYLFHVDQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ WREHDXWRPDWHGWRR$FRQVHTXHQFHRIVXFKLQWHUQDODXWRPDWLRQSURFHVVHVDW

*,7.,%6·FXVWRPHUV·LVDQHHGWRWKLQNWKURXJKKRZWKHSURGXFWLRQLVRUJDQ LVHGRIWHQWULJJHULQJDQHHGIRURUJDQLVDWLRQDODGDSWDWLRQV6RZKDWZHKDYH VHHQLVDWUDQVIRUPDWLRQRILQWHUQDOSURFHVVLQQRYDWLRQVLQWRQHZSURGXFWVZKLFK DUHVROGDVSURFHVVLQQRYDWLRQV7KLVFDQEHLOOXVWUDWHGE\WKHWHOHFRPFDVH

%R[

$*,7%DVHG3URFHVV,QQRYDWLRQ

Seen from the viewpoint of telecom companies the actual innovation is a process innovation and is part of the telecom network that is considered as the production system for netbased services. Ac- cording to Telenor Nett, this is a typically needs driven innovation. The motivation has been an inter- nal need for increased efficiency and better systems for reducing inconsistencies, lags and short comes in the documentation of the net - to use computers in managing the net to know its characteristics and specificity in real time. Having implemented the system, Telenor Nett now realise that there is very little effort needed before the customer service department can use the system in their daily activities too.

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

,QWHUYLHZVZLWK(ULN-XYVKRODQG-DQ5RDU5LQJHQDW7HOHQRU 1HWW

(20)
(21)

7KH,QVWLWXWLRQDO,QIUDVWUXFWXUH

7KHDFWRUVLQDWHFKQRORJLFDOV\VWHPLQWHUDFWXQGHUDSDUWLFXODULQIUDVWUXFWXUH VKDSHGE\DUDQJHRIQDWLRQVSHFLILFFRQGLWLRQV7KHPDLQLQVWLWXWLRQDOHOHPHQWV LQDWHFKQRORJLFDOV\VWHPDUHLWKHHGXFDWLRQDOV\VWHPHVSHFLDOO\XQLYHUVLWLHV LLWKHILQDQFLDOV\VWHPHVSHFLDOO\WKHVXSSO\RIYHQWXUHFDSLWDOLLLEULGJLQJLQ VWLWXWLRQVLYEXVLQHVVJURXSVYLQWHUQDWLRQDORULHQWDWLRQRIEXVLQHVVDFWLYLW\

YLWKHVWUXFWXUHRIRZQHUVKLSDQGFRQWURODQGYLLWKH5 'IXQFWLRQV&DUOVVRQ DQG-DFREVVRQ2IVSHFLDOLQWHUHVWLQWKH*,7V\VWHPLVWKHLQIUDVWUXFWXUH IRUJHRJUDSKLFLQIRUPDWLRQWKHUROHRIXQLYHUVLWLHVLQIRVWHULQJGLIIHUHQWW\SHVRI FRPSHWHQFLHVDQGWKHUROHRI5 'LQWKHLQQRYDWLYHDFWLYLW\RIWKHV\VWHP·VDF WRUV

7KH,QIUDVWUXFWXUHIRU*HRJUDSKLF,QIRUPDWLRQ

*HRJUDSKLF LQIRUPDWLRQ WHFKQRORJ\ LV PXOWLGLVFLSOLQDU\ LQ QDWXUH FRPELQLQJ FRPSXWHUFRPPXQLFDWLRQDQGYLVXDOL]DWLRQWHFKQRORJLHVWRVXSSRUWDSSOLFDWLRQ RIJHRJUDSKLFDOGDWDLQGLIIHUHQWGLVFLSOLQHV,QDFRPSOH[V\VWHPVXFKDVWKLV LQIUDVWUXFWXUHVSOD\VDFUXFLDOUROH7KH1RUZHJLDQJHRJUDSKLFLQIRUPDWLRQLQ IUDVWUXFWXUHVKDOOEHDQLQWHJUDWHGSDUWRIWKHQDWLRQDOLQIRUPDWLRQLQIUDVWUXF WXUHWKDWFRQVLVWVRI

• $WHFKQLFDOLQIUDVWUXFWXUHGDWDV\VWHPVSK\VLFDOQHWZRUNVIRUWUDQVSRUWLQJ LQIRUPDWLRQ

• 6WDQGDUGV

• &RPPRQVHUYLFHVHJGLVWULEXWLRQVHUYLFHVSD\PHQWVHUYLFHV

• &RPPRQLQIRUPDWLRQ

7KHGHYHORSPHQWDQGPDLQWHQDQFHRIWKHJHRJUDSKLFLQIRUPDWLRQLQIUDVWUXFWXUH LVWKHUHVSRQVLELOLW\RIWKH1RUZHJLDQ0DSSLQJ$XWKRULW\

%R[$

1RUZHJLDQ0DSSLQJ$XWKRULW\6WDWHQV.DUWYHUN

In the Norwegian GIT system there are some very important “heavy weight” institutional actors which have influenced the development of the GIT system from its beginning. The most important is Nor- wegian Mapping Authority (NMA, app. 650 emp. 1996), the national institution for maps and geo- graphic information. NMA are responsible for delivering to all users a country wide supply of maps and geographic data for planning, management and safety related task in important fields of society.

The responsibility covers Norway’s land, coast and sea areas and the coast around Svalbard. NMA has three branches; the land mapping division, Norwegian Hydrographic Services (the sea mapping divi- sion) and the Electronic Chart Centre (a centre for digital sea maps). The activity at NMA is organised in basic activities and externally related activities. These are identified as two strategic fields of activ- ity; i) geographic information infrastructure (see more below) and ii) value added products and serv- ices. The basic activities are financed through the state budget and through grants from the activity of other public authorities. The main tasks of NMA include standardisation, specification, quality, data capture, data processing, data management, distribution, marketing and sale. Taken together, the basic activity of NMA constitutes a national infrastructure of maps and geodata, the backbone if the GIT system. The different tasks of the basic activity is conducted in close contact with the users to make sure that their needs are satisfied. NMA will supplement the infrastructure with value added products and services. These externally related activities are financed by payments from users, and consist of sale of digital maps and geodata, printed maps, publications and services. The main efforts in this service field are the establishment of the Electronic Chart Centre, a provider of electronic sea charts at European level (Norwegian Mapping Authority 1996).

,QWHUYLHZZLWK-DQ0DUWLQ/DUVHQDW1RUZHJLDQ0DSSLQJ$XWKRULW\

(22)

7KH1RUZHJLDQJHRJUDSKLFLQIRUPDWLRQLQIUDVWUXFWXUHLVGHILQHGDV

´'DWDVHULHVDQGHOHFWURQLFDOO\EDVHGVHUYLFHVWKDWVDWLVI\WKHFRPPRQQHHGVRI GLIIHUHQWXVHUJURXSVIRU DFFXUDWH SRVLWLRQLQJ DQG JHRUHIHUHQFHG GDWDµ 1RUZH JLDQ0DSSLQJ$XWKRULW\

7KLVLQIUDVWUXFWXUHLVFRQFHLYHGRIDVDFRPSOHWHV\VWHPZLWKWKHIROORZLQJHOH PHQWV

• $QHOHFWURQLFVHUYLFHWKDWSURYLGHVWRULQJDQGQHWEDVHGGLVWULEXWLRQRIGDWD WKH1DWLRQDO*HRJUDSKLF,QIRUPDWLRQ&HQWUH1*,6

• $JHRGHWLFVHUYLFHZLWKWKHSXUSRVHWKDWDOOXVHUVFDQGHFLGHWKHLURZQSRVL WLRQZLWKDSUHFLVLRQRQDFPOHYHOLQUHDOWLPHLQDOO1RUZHJLDQODQGDQG VHDDUHDV

• %DVLFGDWDVHULHV

L 'DWDVHULHVZLWKLQIRUPDWLRQRQQDWXUDOIHDWXUHVZLWKDOLPLWHGQHHGIRU XSGDWLQJFRDVWOLQHVVHDZD\VJODFLHUVIRUHVWVDJULFXOWXUDODUHDVHWF LL 'DWDVHULHVZLWKRWKHULQIRUPDWLRQWKDWQHHGIUHTXHQWXSGDWLQJDGPLQLV

WUDWLYH ERUGHUV VHD ERUGHUV QDYLJDWLRQDO IHDWXUHV RQ VHD DLU DQG ODQG WUDIILFURDGVHWF

LLL $ FDGDVWUH V\VWHP ZLWK LQIRUPDWLRQ RQ SURSHUWLHV DGGUHVVHV EXLOGLQJV DQGSURSHUW\PDSVWKDWDUHXSGDWHGGDLO\

2QORFDOPXQLFLSDOLW\OHYHOWKHUHDUHVLPLODUEXWPRUHGHWDLOHGLQIUDVWUXFWXUHV ZLWKYDU\LQJFRQWHQWGHSHQGLQJRQORFDOQHHGV*HRGDWDFRRSHUDWLRQLVHVWDE OLVKHGWRVHFXUHWKHLQWHJUDWLRQRIORFDODQGQDWLRQDOLQIUDVWUXFWXUHVWRDYRLG RYHUODSSLQJZRUNDQGPDNHLWHDVLHUIRUXVHUVWKDWQHHGERWK,QDGGLWLRQWKHUH DUHWKHPDWLFLQIUDVWUXFWXUHVRSHUDWLRQDOGDWDVHULHVRQFOLPDWHJHRORJ\VHD ULYHUVODQGFRYHUDJULFXOWXUHURDGVHWF7KHVHLQIUDVWUXFWXUHVDUHDOVRLQWH JUDWHGZLWKWKHQDWLRQDOLQIUDVWUXFWXUHWRHDVHWKHLUFRPELQHGXVH1RUZHJLDQ 0DSSLQJ$XWKRULW\

7KHXVHRIWKHLQIUDVWUXFWXUHLVWRDODUJHGHJUHHRUJDQLVHGE\XVHURULQGXVWU\

RULHQWHGQHWZRUNV7KHVHQHWZRUNVHQDEOHIRUXVHWKRVHSDUWVRIWKHLQIUDVWUXF WXUHWKDWDUHRILQWHUHVWIRUWKHLUVSHFLILFDFWLYLWLHV7KXVDQLPSRUWDQWIDFWRU LQIOXHQFLQJWKHGHYHORSPHQWDQGGLIIXVLRQRI*,7EDVHGVHUYLFHLQQRYDWLRQVLV WKHSULFHRQTXDOLW\RIDQGDFFHVVWRGLJLWDOPDSGDWD,QRWKHUZRUGVWKLVLVD TXHVWLRQRIWKHTXDOLW\RIWKHJHRJUDSKLFLQIRUPDWLRQLQIUDVWUXFWXUHERWKLQ 1RUZD\DQGLQWHUQDWLRQDOO\

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

(23)

*,76HUYLFHVDQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ RWKHUV(JGLJLWDOURDGPDSVFRYHULQJWKHZKROHRI1RUZD\DUHQRZXQGHUGH YHORSPHQW6RPHRIWKHSULYDWHILUPVLQWKH*,7LQGXVWU\DUHWDNLQJWKHFRQVH TXHQFHRIWKLVVLWXDWLRQE\LQYHVWLQJLQEXLOGLQJXSWKHLURZQGDWDEDVHVLHLQ IUDVWUXFWXUHVDQGHVWDEOLVKLQJWKHPVHOYHVDVSURYLGHUVRIPDSVLQFRPSHWLWLRQ ZLWKWKH1RUZHJLDQ0DSSLQJ$XWKRULW\

$QRWKHUIDFWRUUHODWHGWRWKHLQIUDVWUXFWXUHVRPHWLPHVLQIOXHQFLQJLQQRYDWLYH DFWLYLW\DUHSXEOLFUHJXODWLRQV,QVRPHLQVWDQFHVUHTXLUHPHQWVSHUWDLQLQJWR WKHQHHGVWRGRFXPHQWDQGPDQDJHODUJHLQIUDVWUXFWXUHVDQGQHWZRUNVPD\

VWLPXODWHLQQRYDWLRQ$VZHKDYHDOUHDG\VHHQPDQ\RIWKHXVHUILHOGVIRU*,7 KDYHWKHVHUHTXLUHPHQWV7KLVLVLOOXVWUDWHGE\WKHWHOHFRPVHFWRUUHIER[

%

Box 4.1.B.

Impact of Public Regulations on Service Innovations10

Concerning the importance of public regulations for the innovation process, Telenor Nett claims to satisfy the current, rather strong, requirements imposed by the regulating authority, PTT (Post og Teletilsynet). Without proper documentation of the net that satisfy these requirements telecom net- work operators may be put out of business through loosing their rights to operate. Other network op- erators, like Telenor Avidi AS, the Telenor Group’s cable TV network operator, is still using a paper based system for net documentation. They find themselves in a more difficult situation, and are now considering GIS-based digital systems for this purpose, due to the regulatory requirements. In the case of Norkart, the only regulatory factor of importance is a new standard for network maps which was issued in the beginning of the eighties. Through reading this seriously they realised their needs for a more modern system and today they more than fulfil the requirements of the standards.

7KH6XSSO\RI&RPSHWHQW3HUVRQQHO

7HFKQRORJLFDO&RPSHWHQFH

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

,QWHUYLHZVZLWK(ULN-XYVKRODQG-DQ5RDU5LQJHQDW7HOHQRU 1HWW

(24)

(FRQRPLF&RPSHWHQFH

2QHREVHUYHGFKDUDFWHULVWLFRIWKH*,7V\VWHPLVWKHXQHYHQO\GLVWULEXWHGDELO LW\DPRQJDFWRUVWRLGHQWLI\H[SDQGDQGH[SORLWEXVLQHVVRSSRUWXQLWLHV7KH

*,7.,%6KDYHGHYHORSHGTXLWHGLIIHUHQWNQRZOHGJHEDVHVDQGWKH\KDYHGLIIHU HQWDVVXPSWLRQFRQFHUQLQJSUHVHQWDQGIXWXUHPDUNHWVIRU*,7EDVHGVHUYLFHV DQGSURGXFWV:LWKWKHUDSLGFKDQJHVLQWHFKQRORJ\WKHUHLVDULVNWKDWILUPV LQVWLWXWLRQVDQGQHWZRUNVEHFRPH©ORFNHGLQªWRWKH©ROGªWHFKQRORJLHV)XUWKHU WKHUHLVDOVRULVNWKDWDVHDUFKXQGHUWDNHQRXWVLGHWUDGLWLRQDODUHDVLVGRQHLQD KLJKO\ORFDOLVHGIDVKLRQOLNHZKHQWUDGLWLRQDOPDSSLQJILUPVDUHPRYLQJWRZDUGV WKHLQIRUPDWLRQEURNHUEXVLQHVV

,QFUHDVHGGLYHUVLW\LQWKH*,7V\VWHPFDQEHDFKLHYHGERWKE\GLYHUVLILFDWLRQRI H[LVWLQJILUPVLQWRVHUYLFHVDQGSURGXFWVEDVHGRQQHZJHRJUDSKLFLQIRUPDWLRQ WHFKQRORJ\DQGE\VWDUWXSRIQHZWHFKQRORJ\EDVHGILUPV*RYHUQPHQWSROLF\

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

%R[

(FRQRPLF$VSHFWVRIWKH,QQRYDWLRQ3URFHVVHV

7KHHVWLPDWHVWKDWZKHUHGRQHDVEDVLVIRUFDUU\LQJWKH,Q&DDQG9*7HOHSURMHFWVDW 7HOHQRU1HWWWKURXJKZKHUHUDWKHUPRGHVWFRPSDUHGWRZKDWKDVEHHQDFWXDOO\UHDOLVHG DIWHUZDUGV7KHSRWHQWLDOLPSDFWVRIWKHLQQRYDWLRQVZKHUHUHDOLVHGDWDQHDUO\ VWDJH EXW DV WKH SURMHFW ZDV UDWKHU FRQWURYHUVLDO LQWHUQDOO\ LQ 7HOHQRU NH\ SHRSOH FKRVH WR SOD\ZLWKDORZUHWXUQWRPDNHVXUHWKDWWKH\GLGQ·WPHHWDQ\UHVLVWDQFHDWWKLVHDUO\

VWDJHLQWKHSURFHVV7KHPRWLYDWLRQFRPLQJIURPLQWHUQDOQHHGVWKHLQWHUQDWLRQDOIRFXV RI7HOHQRU1HWWKDVQRWEHHQDQLPSRUWDQWGULYLQJIDFWRULQWKHLQQRYDWLRQSURFHVV6R IDUWKH\GRQ·WXVHWKHV\VWHPVLQWKHLULQWHUQDWLRQDOHQJDJHPHQWVEXWWKH\DUHSODQQLQJ WR7KH\KDYHERWKWKHFRPSHWHQFHDQGWKHRUJDQLVDWLRQDOFDSDFLW\WRXVHWKHVHV\VWHPV ZKLFKWRWKHLUH[SHULHQFHDUHQRWLQIHULRUWRZKDWRWKHUQHWZRUNRSHUDWRUVDUHXVLQJ ,QFDWHOGRQ·WKDYHDQ\UHDOO\VWURQJFRPSHWLWRUVLQWHUQDWLRQDOO\DQGWKH\EHOLHYHWKDWLQ WKUHH\HDU·VWLPHWKHQXPEHURILQWHUQDWLRQDOXVHUVRIWKHSURGXFWZLOOEHLQWZRGLJLWV

$FULWLFDOIDFWRULVWKDWWKHH[LVWLQJFRPSHWLWRUVDOUHDG\KDYHDIRRWLQVLGHDWWKHLUFXV WRPHUVRUDUHYHU\VWURQJFRQFHUQLQJFDSLWDO,QFDWHORQWKHRWKHUKDQGLVDVPDOOFRP SDQ\ZLWKRQO\HPSOR\HHVDQGDSURGXFWDERXWWRWDNHRII

,IWKH\SOD\WKHLUFDUGVULJKWWKLVGHYHORSPHQWSURFHVVPD\UHVXOWLQDFRPSHWLWLYHDG YDQWDJH IRU 7HOHQRU 1HWW )RU WKHP FRPSHWLWLYH DGYDQWDJH FDQ PHDQ VHYHUDO WKLQJV KRZIDVWDVHUYLFHLVSURYLGHGZKDWWKHTXDOLW\RIWKHVHUYLFHSURGXFWLVZKDWWKHFRVWRI

,QWHUYLHZVZLWK6WHLQ0MDDODQGDQG*O¡HU:LQVYROGDW1RUNDUW$6DQG (ULN-XYVKRODQG-DQ5RDU5LQJHQDW7HOHQRU1HWW

(25)

*,76HUYLFHVDQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ WKHVHUYLFHLVHWF$OOWKHVHIDFWRUVDUHLQIOXHQFHGE\WKHQHZV\VWHPV,WLVLPSRUWDQW WKDWWKHSRVVLELOLW\DQGFDSDFLW\IRUGHOLYHULQJDVSHFLILFVHUYLFHUHDOO\H[LVWDQGLVQRW EDVHGRQRXWGDWHGGRFXPHQWDWLRQ7KHTXDOLW\RIWKHDQVZHUJLYHQWRVRPHRQHGHPDQG LQJDVHUYLFHLVGHSHQGHQWRQWKHTXDOLW\RIWKHGDWDDQGWKHTXDOLW\RIWKHQHW:KHQWKH QHWPXVWEHUHSDLUHGWKHUHLVPXFKWRVDYHLQQRWGLJJLQJDWWKHZURQJSODFH$ORWRI UHVRXUFHVDUHXVHGLQ7HOHQRUEHFDXVHWKH\GRQ·WNQRZWKHQHWZHOOHQRXJK0RUHRYHU 7HOHQRU1HWWKDGEHWZHHQDQGHPSOR\HHVZRUNLQJRQGUDZLQJPDSVDQGVFKH PDWLFVRIWKHQHWZRUN:KHQWKHV\VWHPLVIXOO\LPSOHPHQWHGDQGUXQQLQJWKH\FDQGR ZLWKRXWHPSOR\HHVDQGVDYHDFRUUHVSRQGLQJDPRXQWRIZDJHV0RUHRYHUWKH\

FDQRIIHUFRPSOHWHO\QHZSURGXFWVZKLFKZDVQRWSRVVLEOHZLWKDPDQXDOPDSV\VWHP OLNHFDOFXODWLRQRIOHQJWKVVWDWXVRIWKHQHWDYDLODELOLW\RIVHUYLFHVHWF7KHXVHUVHUYLFH SDUWDQGWKHPDQDJHPHQWRIPDUNHWVZLOOEHFRPHPXFKPRUHHIIHFWLYH7KHVH DUH DG YDQWDJHVWKDWZLOOEHFRPHPRUHYLVLEOHDVWKHGHJUHHRIFRPSOHWHQHVVLQGLJLWDOFRQYHU VLRQRIWKHQHWLVLQFUHDVHG

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

2UJDQLVDWLRQDO&RPSHWHQFH

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

(26)

%R[

2UJDQLVDWLRQDO$VSHFWVRIWKH,QQRYDWLRQ3URFHVV

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

KDYH HVWDEOLVKHG D VRFDOOHG OLIH F\FOH IRU QHWZRUN GRFXPHQWDWLRQ 7KH GDWDEDVH ,Q&D FRQWDLQLQJDOOWKHQHWZRUNLQIRUPDWLRQLVGLYLGHGLQWRSK\VLFDOEDVHVLQ1RUZD\DQG WKH\DUHWKHEDVLVIRUDSURFHVVFRQVLVWLQJRIORQJWHUPSODQQLQJGHWDLOHGSODQQLQJGH YHORSPHQWPDLQWHQDQFHDQGPDUNHWIRUHFDVW7KLVV\VWHPLVRQHOHYHODERYHRWKHUFRP SHWLQJ QHW GRFXPHQWDWLRQ V\VWHPV LQ LWV ZLGH XVHU IXQFWLRQDOLW\ 7KXV LW LV PRUH RI D FRUSRUDWHOHYHOV\VWHPWKDQDGHSDUWPHQWOHYHOV\VWHP

:KHQ7HOHQRU1HWWLVJRLQJWRHVWDEOLVKWKHPVHOYHVDVIL[HGQHWZRUNRSHUDWRULQRWKHU FRXQWULHVWKH\ZLOOVWDUWZLWKDJHRJUDSKLFLQIRUPDWLRQV\VWHPDQGEXLOGXSDGDWDEDVH RQSRSXODWLRQILUPVDQGFXVWRPHUSRWHQWLDO%DVHGRQWKLVGDWDEDVHWKH\ZLOODQDO\VH ZKHUHLWLVPRVWSURILWDEOHWRGHYHORSWKHQHWZRUNVHJUHJDWLRQRIFXVWRPHUVVHJPHQWD WLRQRISURGXFWVHWF7RGRWKLVE\*,6LVPXFKPRUHHIIHFWLYHWKDQGRLQJLWZLWKPDQXDO SDSHUEDVHGV\VWHPV&DOFXODWLRQVWKDWHDUOLHUWRRNZHHNVRUHYHQPRQWKVFDQQRZEH GRQHLQVHFRQGV

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

SHRSOHRQHDFKVLGHIRUVRPH\HDUV7KHUHKDVEHHQOLWWOHFKDQJHRIVWUDWHJLFSHUVRQQHO

5HVHDUFKDQG'HYHORSPHQWLQ6HUYLFH,QQRYDWLRQ%DVHG RQ*,7

7KH DFDGHPLF VHFWRU SOD\V DQ LPSRUWDQW UROH IRU LQQRYDWLRQ LQ SURGXFWV DQG VHUYLFHVLQWKH*,7V\VWHPLQVHYHUDOZD\V

• LQLGHQWLI\LQJQHZHPHUJLQJJHRJUDSKLFLQIRUPDWLRQWHFKQRORJLHV

• LQVKDSLQJDQDZDUHQHVVRIWKHLUSRWHQWLDOLQSURGXFWDQGVHUYLFHLQQRYDWLRQV

• LQVSLQQLQJRIILUPVH[SORLWLQJWKDWWHFKQRORJ\

,QWHUYLHZVZLWK%HUQW6PLOGHQDW,QFDWHO$6DQG(ULN-XYVKRO DW7HOHQRU1HWW

(27)

*,76HUYLFHVDQGWKHLU5ROHLQ&XVWRPHU,QQRYDWLRQ

• LQLQFUHDVLQJVRFLHW\·VDEVRUSWLYHFDSDFLW\E\DFFHOHUDWLQJUHVHDUFKDQGHGX FDWLRQLQQHZJHRJUDSKLFLQIRUPDWLRQWHFKQRORJLHVZKHQWKH\DUHMXGJHGWREH RQWKHYHUJHRIEHFRPLQJHFRQRPLFDOO\LQWHUHVWLQJ

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

7KHODVW\HDUVPXFKWLPHDQGPRQH\LVVSHQWRQUHVHDUFKDQGGHYHORSPHQW UHODWHGWRDWUDQVLWLRQWRVSDWLDOJHRGHWLFVDGPLQLVWUDWLYHGDWDFDSWXUHEHWWHU JHRGDWDPDQDJHPHQWDQGXVHRIJHRGDWD3XEOLFRUJDQLVDWLRQVILUPVDQGUH VHDUFKLQVWLWXWHVKDYHSDUWLFLSDWHGLQWKLVGHYHORSPHQW7KH1RUZHJLDQ5H VHDUFK&RXQFLO1RUJHV)RUVNQLQJVUnGKDVFRQWULEXWHGWRWKHILQDQFLQJ7KH ODUJHVWSURMHFWVKDVEHHQSXEOLFUHVHDUFKDQGGHYHORSPHQWFRQWUDFW2)8 FRQWUDFWVSDUWO\ILQDQFHGE\WKH5HJLRQDO'HYHORSPHQW)XQG6WDWHQV1 ULQJV RJGLVWULNWVXWYLNOLQJVIRQG7KHUHZLOOEHDQHHGIRUFRQWLQXHGHIIRUWVLQ5 ' DRWRGHYHORSQHZVROXWLRQVIRUXVHUVRIJHRJUDSKLFLQIRUPDWLRQDQGWRFRQWULE XWHWRVWDQGDUGLVDWLRQRIJHRGDWDQRUPV

%R[

5 'LQ*,7%DVHG6HUYLFH,QQRYDWLRQV

7HOHQRU1HWW$6KDVQR5 'GHSDUWPHQWRIWKHLURZQ)RUPDOO\LQQRYDWLRQLQWKH7HOH QRU*URXSLVWKHUHVSRQVLELOLW\RI7HOHQRU5HVHDUFKDQG'HYHORSPHQW$61RQHWKHOHVV WKHGHYHORSPHQWRI,Q&D9*7HOHDQGWKH*,7UHODWHGZRUNLVWKRXJKWRXWDW1HWWLQ FROODERUDWLRQZLWKWKHVXSSOLHUV7HOHQRU5 '$6KDVQRWEHHQLQYROYHGLQDQ\LPSRU WDQWVHQVH6RVHHQIURPWKHVWDQGSRLQWRI7HOHQRU1HWWWKHUHKDVEHHQQRIRUPDOLVHG 5 'HOHPHQWLQWKHVHSURMHFWV,QIDFWWKH\GRQ·WFRQVLGHUWKHFROODERUDWLRQZLWK1RUN DUW WR FRQWDLQ DQ\ UHVHDUFK ZRUN DW DOO ,W LV PRUH D FDVH RI DSSOLFDWLRQ GHYHORSPHQW 1HLWKHUDW1RUNDUWLVWKHUHDYHU\FOHDUFRQFHSWLRQRIWKHUHVHDUFKFRQWHQWRIWKHSURMHFW

%XWWKH\DUJXHWKDWPXFKRIWKHLUDFWLYLW\LVVLPLODUWRZKDWLVJRLQJRQDWUHVHDUFKLQ VWLWXWHVZRUNLQJZLWK*,7$VIDUDV,QFDWHOLVFRQFHUQHGWKH\KDYHDFOHDUFRQFHSWLRQRI WKHVH PDWWHUV WKH\ GRQ·W GR UHVHDUFK :KDW WKH\ GR LV SURMHFW RULHQWHG GHYHORSPHQW EDVHG RQ VWDQGDUG VRIWZDUH 7KH\ GRQ·W VWDUW DQ\ GHYHORSPHQW XQOHVV WKH\ NQRZ WKDW VRPHRQHLVEX\LQJWKHSURGXFWDQGDVPHQWLRQHGDERYHWKHHVWDEOLVKPHQWRIWKHFRP SDQ\DVVXFKZDVEDVHGRQDFRQFUHWHGHPDQG

$W7HOHQRU1HWWWKH\LGHQWLI\DQLPSRUWDQW5 'SDUWRIWKH,Q&DSURMHFW7KLVZDVWKH GHYHORSPHQWRIDODUJHIRUPDWVFDQQHUWRJHWKHUZLWK.RQJVEHUJ6FDQQHUV7KLVVFDQQHU EDVHGRQQHZEXWZHOOSURYHQWHFKQRORJ\FDQEHXVHGIRUDOOW\SHVRIPDSVDQGGUDZLQJV DQGLVDQLQWHJUDOFRPSRQHQWRIWKHV\VWHPDW7HOHQRU1HWW·V7KHGDWDFDSWXUHSURFHVV

,QWHUYLHZVZLWK%HUQW6PLOGHQDW,QFDWHO$66WHLQ0MDDODQGDQG*O¡HU :LQVYROGDW1RUNDUW$6DQG(ULN-XYVKRODQG-DQ5RDU5LQJHQ DW7HOHQRU1HWW

(28)

UHSUHVHQWV D VLJQLILFDQW SURSRUWLRQ RI WKH WRWDO LQYHVWPHQWV UHTXLUHG LQ HVWDEOLVKLQJ D

*,67KLVSURFHVVPD\WDNHXSWRVHYHUDO\HDUVDQGWKHTXDOLW\RIWKHGDWDSURGXFHGZLOO KDYHDPDMRULPSDFWRQWKHRYHUDOOTXDOLW\RIWKH*,6,QDGGLWLRQWRWKLV7HOHQRU5 ' KDVLQIDFWVXSSOLHGVRPHDGGRQSURGXFWVLHDQDO\VLVPRGXOHVWKDWWDNHQHWZRUNLQ IRUPDWLRQIURP,Q&DLQWRDQDQDO\VLVRIQHZQHWZRUNVDQGDYDLODEOHFDSDFLW\LQWKHH[

LVWLQJQHWZRUN7KLVNLQGRIDQDO\VLV LVYHU\FULWLFDOIRU7HOHQRUDWWKHPRPHQW ZKHQ WKH\UHDOLVHWKDWWKH\KDYHWRVFDUFHQHWZRUNUHVRXUFHVLQWKHODUJHFLWLHVLQ1RUZD\DW WKHVDPHWLPHDVWKHUHLVDQLQFUHDVLQJGHPDQGIRUOHDVHGOLQHVDQGPRUHEDQGZLGWK

&RQFHUQLQJZKLFKNQRZOHGJHEDVHVDUHWKHVRXUFHVLQWKHSURFHVVHVWKHPRVWLPSRUWDQW HOHPHQWVDUHDFFRUGLQJWR7HOHQRU1HWWWKHLUDELOLW\WRGHVFULEHWKHLURZQQHHGVIRULQ IRUPDWLRQDERXWWKHQHWWKHLUNQRZOHGJHRIURXWLQHVRUWKHDELOLW\WRVHHSRVVLELOLWLHVIRU GHYHORSLQJ QHZ URXWLQHV ,QFDWHO·V VRIWZDUH FRPSHWHQFH DQG 1RUNDUW·V *,6 DQG PDS FRPSHWHQFH,QFDWHO·VNQRZOHGJHEDVHLVEDVHGRQZKDW6\VFDQEXLOWXSLQWKLVILHOGRYHU PDQ\\HDUV)URP7HOHQRU1HWW·VSRLQWRIYLHZ,QFDWHODUHQRWVRVWURQJDWJHRUHODWHG FRQFHUQV EXW JRRG DW VRIWZDUH GHYHORSPHQW 7KHVH GD\V ,QFDWHO LV FRQVLGHULQJ WR LQWH JUDWH ,QWHUJUDSK·V QHZ *,6 WHFKQRORJ\ *HRPHGLD LQ WKH ,Q&DV\VWHP 6LQFH WKLV LV D VWDQGDUGWRROIRU*,6DSSOLFDWLRQGHYHORSPHQWDQGQRWDSURSULHWDU\VHFWRUDSSOLFDWLRQ ,QFDWHOFDQGROHVVRIWKHEDVLF*,6UHODWHGGHYHORSPHQWDQGFRQFHQWUDWHPRUHRQVROX WLRQVVSHFLILFDOO\IRUWKHWHOHFRPVHFWRU

(29)

7KH5ROHRI*,7.,%6LQ,QQRYDWLRQLQ6HUYLFHV

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

Box 5.A.

Close Interaction and Trustful Relationships in Innovation14

The described projects are quite representative of how Telenor Nett collaborate with their suppliers - there is always a close dialogue with partners. The interactive quality of these customer-supplier rela- tions is very dependent on the “chemistry” between the persons involved in the project on both sides.

If there is a high degree of trust and few partners, the process is much more informal and direct than when the opposite is the case. Both parts try to do the best for the other part to make the process run more smoothly and result in an optimal system for the customer. If there are some degree of distrust, a very large contract or a contract with many partners, the process is usually more formalised.

The importance of trust for innovation seem to be important also at Incatel. For them, informal rela- tions with other firms and institutions are important both for getting contracts and for developing new products. Personal relations don’t secure contracts per se, but they are often a necessary precondition in combination with having a solution to the customer’s problem. The system that Incatel produce is very expensive and it drastically changes the way that telecom companies work. Thus it is important to meet the people with decision power at customers. At Incatel they believe that it has been of some importance for the relation to Telenor Nett that they where able to deliver what was agreed upon at the right time. They have had an ability to make solutions to what Telenor Nett asked for and not every- thing else. They have always focused on what their customer needed, apparently contrary to some other actors in this business.

7KLVWUHQGWRZDUGV*,7ILUPVEHFRPLQJDPRUHLQWHJUDWHGSDUWRIWKHLQQRYDWLRQ SURFHVVHVDWFXVWRPHUVLQGLFDWHVDFKDQJHIURPHDUOLHUSHULRGVZKHQHJPDS SURGXFWLRQIRUSXEOLFXVHZDVWRWDOO\RQWKH*,7ILUPV·WHUPVZLWKRXWPXFKGLD ORJXHZLWKXVHUV3URGXFHUVKDYHWUDGLWLRQDOO\EHHQYHU\JRRGDWWHOOLQJXVHUV ZKDWWKH\QHHGDQGQRWVRJRRGDWOLVWHQLQJWRZKDWWKH\UHDOO\VDLG%XWWKLVLV FKDQJLQJWKURXJKDUHDOLVDWLRQWKDWPRUHLQWHUDFWLRQVZLWKXVHUVZLOOVHOOPRUH SURGXFWVDQGVHUYLFHV

$QRWKHUWUHQGLVWKDWLQWKHIXWXUHWKHFRPSHWLWLYHHOHPHQWVZLOOEHOHVVUHODWHG WREDVLFWHFKQRORJ\DQGPRUHUHODWHGWRHOHPHQWVOLNHWKHKLVWRU\RIWKHILUPLWV FRPSHWHQFHKRZWKH\KDYHGRQHWKLQJVHDUOLHULWVDELOLW\WRGHOLYHUTXDOLW\

SURGXFWVDQGVHUYLFHVRQWLPHDQGLWVNQRZOHGJHRIWKHSUREOHPVDQGFKDUDFWHU LVWLFVZLWKLQDSSOLFDWLRQILHOGV3DUWRIWKLVSLFWXUHLVWKDWZKLOHWHFKQRORJ\

VRIWZDUHDQGGHYHORSPHQWEHFRPHVOHVVH[SHQVLYHWKHFRVWRILPSOHPHQWDWLRQ

,QWHUYLHZVZLWK%HUQW6PLOGHQDW,QFDWHO$66WHLQ0MDDODQGDQG*O¡HU :LQVYROGDW1RUNDUW$6DQG(ULN-XYVKRODQG-DQ5RDU5LQJHQ DW7HOHQRU1HWW

(30)

FRQVXOWLQJDQGWUDLQLQJLVLQFUHDVLQJWRFRPSHQVDWHIRUWKHORVVLQLQFRPHIRUWKH

*,7SURYLGHUV

2QHRIWKHLPSRUWDQWUROHVWKDW*,7.,%6SOD\WRZDUGVFXVWRPHUVLVLQWKH NQRZOHGJHWUDQVIHUEHWZHHQWKHWZRLQQRYDWLQJDFWRUV2QHDVSHFWRIWKLVLVWKH WUHQGWKDW*,WHFKQRORJ\LVEHFRPLQJPRUHXVHUIULHQGO\LQWKHVHQVHWKDWPRUH VWDQGDUGLVHGVRIWZDUHHOHPHQWVPD\EHXVHGLQVHYHUDODSSOLFDWLRQVDQGWKDW PRUHVRIWZDUHGHYHORSHUVDUHXVLQJJUDSKLFXVHULQWHUIDFHVEDVHGRQ:LQGRZV 7KXVWKHUHLVDWUHQGWRZDUGVHQDEOLQJFXVWRPHU·VFRPSHWHQFHLQGHYHORSLQJ DSSOLFDWLRQVWKHPVHOYHV2QWKHRWKHUKDQG*,7.,%6EXLOGVXSQHZFRPSH WHQFHWKURXJKLQWHUDFWLRQZLWKFXVWRPHUVWKDWWKH\FDQXWLOLVHLQRWKHUSURMHFWV RULQUHODWHGILHOGV

%R[%

.QRZOHGJH7UDQVIHU

'XULQJWKHSURFHVVRIFROODERUDWLRQZLWK7HOHQRU1HWW1RUNDUWKDVOHDUQHGPXFKDERXW QHWZRUNV %XW WKHUH KDV EHHQ WUDQVIHU RI NQRZOHGJH LQ ERWK GLUHFWLRQV DQG WKH\ KDYH OHDUQHGIURPHDFKRWKHU)URP7HOHQRU1HWWWZRSHUVRQVKDYHEHHQLQYROYHGIURP1RUN DUWDIHZPRUH1RUNDUWKDVXVHGIXUWKHUVRPHRIWKHVSHFLILFDWLRQVIURPWKHFRQWUDFW ZLWK7HOHQRU1HWWLQGHYHORSLQJWKHLU9*/HGQLQJSRZHUOLQHIRUHOHFWULFLW\XWLOLWLHV,W ZDVSDUWRIWKHGHDOWKDW1RUNDUWFRXOGXVHWKLVFRPSHWHQFHLQRWKHUSURMHFWV7KXVWKH\

KDYHXWLOLVHGZKDWWKH\OHDUQHGIURPWKHFROODERUDWLRQZLWK7HOHQRU1HWW)URP1RUN DUW·VSRLQWRIYLHZWKHPDSSLQJUHODWHGFRPSHWHQFHDW7HOHQRU1HWWKDVEHHQYHU\VDWLV I\LQJWKH\KDYHVSRNHQWKHVDPHODQJXDJHDQGVHHQWKHVDPHSUREOHPVDQGVROXWLRQV

*LYHQ WKH LPSRUWDQFH RI FKHPLVWU\ EHWZHHQ SHRSOH LQYROYHG LQ VXFK SURFHVVHV WKLV VHHPVWRKDYHIXQFWLRQHGZHOO

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

PRYHIURPWKHFXVWRPHUVLGHWRWKHFOLHQWVLGHDQGYLFHYHUVD

,QWHUYLHZVZLWK6WHLQ0MDDODQGDQG*O¡HU:LQVYROGDW1RUNDUW$6DQG -DQ5RDU5LQJHQDW7HOHQRU1HWW

Referanser

RELATERTE DOKUMENTER

Keywords: gender, diversity, recruitment, selection process, retention, turnover, military culture,

The Norwegian Defence Research Establishment (FFI) has for decades been doing hydrographical surveillance in prioritized areas. In connection with this work, FFI has also

The system can be implemented as follows: A web-service client runs on the user device, collecting sensor data from the device and input data from the user. The client compiles

As part of enhancing the EU’s role in both civilian and military crisis management operations, the EU therefore elaborated on the CMCO concept as an internal measure for

3.1 Evolution of costs of defence 3.1.1 Measurement unit 3.1.2 Base price index 3.2 Operating cost growth and investment cost escalation 3.3 Intra- and intergenerational operating

Furthermore, we have identified the transporters responsible for GABA and tau- rine uptake in the liver by using isolated rat hepatocytes and by quantifying the levels of mRNAs

This report documents the experiences and lessons from the deployment of operational analysts to Afghanistan with the Norwegian Armed Forces, with regard to the concept, the main

Based on the above-mentioned tensions, a recommendation for further research is to examine whether young people who have participated in the TP influence their parents and peers in