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Explore the potential to encourage surfers in Norway to surf more often, by designing a digital solution, targeted specifically

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G O , S U R F N O R W A Y !

HOW CAN A DIGITAL SERVICE ENCOURAGE SURFERS IN NORWAY TO CATCH MORE NORWEGIAN WAVES?

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DIPLOMA PRESENTATION SPRING 2017 - THE OSLO SCHOOL OF ARCHITECTURE AND DESIGN

Håkon Jor L’orange

(3)

P R OJ E C T

I N T R O D U C T I O N

~~~~~~

INITIAL

RESEARCH PROCESS DESIGN

PROPOSAL REFLECTIONS &

CONCLUSIONS INITIAL

RESEARCH PROCESS DESIGN

PROPOSAL REFLECTIONS &

CONCLUSIONS

(4)
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Many surfers is Norway, even if they love surfing, experience challenges that keep them from surfing as often as they wish.

P R OJ E C T I N T R O D U C T I O N

RELEVANCE

(6)

P R OJ E C T I N T R O D U C T I O N

RELEVANCE

Illustration: www.freevectormaps.com

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Explore the potential to encourage surfers in Norway to surf more often, by designing a digital solution, targeted specifically

to their needs.

P R OJ E C T I N T R O D U C T I O N

AIM

(8)

INITIAL RESEARCH

~~~~~~

P R OJ E C T

I N T R O D U C T I O N PROCESS DESIGN

PROPOSAL

REFLECTIONS &

CONCLUSIONS

ALNES FYR · ÅLESUND

(9)

OBSERVING &

INTERVIEWING EXPERTS USER INTERVIEWS CONTEXTUAL INTERVIEWS

SOCIAL MEDIA LITERATURE AUTOETHNOGRAPHY

I N I T I A L R E S E A R C H

DESIGN ETHNOGRAPHY

(10)

I N I T I A L R E S E A R C H

SURFING IN NORWAY

(11)

I N I T I A L R E S E A R C H

SURFING IN NORWAY

20-35

80 % 20 %

(12)

I N I T I A L R E S E A R C H

SURFING IN NORWAY

20-35

80 % 20 %

(13)

I N I T I A L R E S E A R C H

SURFING IN NORWAY

20-35

80 % 20 %

(14)

I N I T I A L R E S E A R C H

SURFING IN NORWAY

AT LEAST 1,5 HOURS

20-35

80 % 20 %

(15)

I N I T I A L R E S E A R C H

SURFERS IN NORWAY

PICTURES FROM INITIAL RESEARCH

(16)

I N I T I A L R E S E A R C H

SURFERS IN NORWAY

What matters is getting as

many waves as possible. You’ll never get enough!

EXPERIENCED · 34 · OSLO

“

~~~~~~

(17)

Photo: Mats Torbergsen

I N I T I A L R E S E A R C H

SURFERS IN NORWAY

SEINES · BODØ

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I N I T I A L R E S E A R C H

SURF CULTURE

Video: Strandhogg - Martin Salem

JÆREN · STAVANGER

(19)

I N I T I A L R E S E A R C H

SURF CULTURE

SECRET SPOT · OSLO FJORD Photo: Fri Flyt

(20)

I N I T I A L R E S E A R C H

MAIN TAKEAWAYS

(21)

I N I T I A L R E S E A R C H

WAVES & FORECASTING

(22)

I’ve had more wasted trips to

Saltstein, than successful trips with good waves.

EXPERIENCED · MALE · 32 · OSLO

“

~~~~~~

SALTSTEIN · LARVIK

(23)

MESSY & UNSTRUCTURED

WAVES & FORECASTING

W I N D WAV E S I N I T I A L R E S E A R C H

(24)

DEFINED - QUITE PREDICTABLE SW E L L

WAVES & FORECASTING

I N I T I A L R E S E A R C H

(25)

B R E A K I N G WAV E S

TOO MANY VARIABLES - HARD TO PREDICT

WAVES & FORECASTING

I N I T I A L R E S E A R C H

(26)

MOST RELIABLE

SW E L L F O R E C A S T S

WAVES & FORECASTING

I N I T I A L R E S E A R C H

(27)

WAVES & FORECASTING

I N I T I A L R E S E A R C H

E X P E R I E N C E D S U R F E R S ’ S U R F C H E C K

SWELL FORECASTS LOCAL WIND FORECAST

(28)

WAVES & FORECASTING

I N I T I A L R E S E A R C H

BREAKING WAVE FORECASTS

E X P E R I E N C E D S U R F E R S ’ S U R F C H E C K

(29)

LONG PERIOD SWELL SHORT PERIOD WIND WAVES

ALNES FYR · ÅLESUND

ROUGHLY 2 METER BREAKING WAVES

WAVES & FORECASTING

I N I T I A L R E S E A R C H

(30)

I N I T I A L R E S E A R C H

CONNECT SURFERS

(31)

I N I T I A L R E S E A R C H

CONNECT SURFERS

I think I would surf more if I knew people on my experience level that

surf in Norway.

LESS EXPERIENCED · 28 · OSLO

“

~~~~~~

(32)

I N I T I A L R E S E A R C H

CONNECT SURFERS

I think I would surf more if I knew people on my experience level that

surf in Norway.

“

(33)

I N I T I A L R E S E A R C H

CONNECT SURFERS

(34)

I N I T I A L R E S E A R C H

CONNECT SURFERS

(35)

I N I T I A L R E S E A R C H

TRANSPORTATION

(36)

I N I T I A L R E S E A R C H

PLANNING

(37)

I have often forgotten to check the forecasts, to see videos and pictures of very good surf conditions on Facebook

the next day.

MALE · BODØ

~~~~~~

“

Email - concept feedback

I N I T I A L R E S E A R C H

PLANNING

(38)

I N I T I A L R E S E A R C H

MAIN TAKEAWAYS

(39)

ALNES FYR · ÅLESUND

INITIAL RESEARCH

~~~~~~

P R OJ E C T

I N T R O D U C T I O N PROCESS DESIGN

PROPOSAL

REFLECTIONS &

CONCLUSIONS

(40)

STATE OF THE ART

SKETCHING TO EXPLORE

MOTIVATIONAL THEORIES

P R O C E S S

OVERVIEW

IDEATION

(41)

P R O C E S S

CONCEPT DIRECTIONS

AI FORECAST SESSION LOG

SHARED TRANSPORTATION TRIP PLANNER

(42)

P R O C E S S

IDEATION FEEDBACK

This looks good, but a little shitty too :p Why don’t combine everything

into one app?

INTERMEDIATE · MALE · 28 · OSLO

“

~~~~~~

(43)

P R O C E S S

DECIDING FUNCTIONALITY

SOCIAL SESSION LOG SPOT FORECASTS +

ALERTS

GET IN TOUCH AND

PLAN USER PROFILE

(44)

STATE OF THE ART

SURF LOG TRIP PLANNER MOTIVATIONAL

THEORIES

P R O C E S S

OVERVIEW

IDEATION CONTENT, STRUCTURE

& NAVIGATION

SKETCHING WIREFRAMING FLOW DIAGRAMS

FORMATIVE

USABILITY TESTING DECIDED MAIN

FUNCTIONALITY

(45)

P R O C E S S

DEFINING NAVIGATION

(46)

P R O C E S S

DEFINING NAVIGATION

(47)

P R O C E S S

FORMATIVE USABILITY TESTING

(48)

AI FORECAST

SURF LOG TRIP PLANNER

SHARED

TRANSPORTATION

P R O C E S S

OVERVIEW

IDEATION CONTENT, STRUCTURE

& NAVIGATION

DETAILING &

WRAPPING UP

SKETCHING WIREFRAMING FLOW DIAGRAMS

FORMATIVE

USABILITY TESTING

EXPLORATIVE SKETCHING

DETAILING

TONE OF VOICE VISUAL EXPRESSION DECIDED STRUCTURE

& NAVIGATION DECIDED MAIN

FUNCTIONALITY

(49)

P R O C E S S

DETAILING

(50)

P R O C E S S

DETAILING

(51)

AI FORECAST

SURF LOG TRIP PLANNER

SHARED

TRANSPORTATION

P R O C E S S

OVERVIEW

IDEATION CONTENT, STRUCTURE

& NAVIGATION

DETAILING &

WRAPPING UP

SKETCHING WIREFRAMING FLOW DIAGRAMS

FORMATIVE

USABILITY TESTING

EXPLORATIVE SKETCHING

DETAILING

TONE OF VOICE VISUAL EXPRESSION DECIDED STRUCTURE

& NAVIGATION DECIDED MAIN

FUNCTIONALITY

DESIGN PROPOSAL

(52)

INITIAL RESEARCH

~~~~~~

P R OJ E C T

I N T R O D U C T I O N PROCESS DESIGN

PROPOSAL

HELLESTØSTRANDA · JÆREN

REFLECTIONS &

CONCLUSIONS

(53)
(54)

D E S I G N P R O P O S A L

INTRODUCTION SCREENS

(55)

D E S I G N P R O P O S A L

INTRODUCTION SCREENS

(56)

D E S I G N P R O P O S A L

INTRODUCTION SCREENS

(57)

D E S I G N P R O P O S A L

INTRODUCTION SCREENS

(58)

WEB & MOBILE APP

D E S I G N P R O P O S A L

SERVICE OVERVIEW

(59)

TARGETS A WIDE RANGE OF SURFERS WEB & MOBILE APP

D E S I G N P R O P O S A L

SERVICE OVERVIEW

(60)

SURF CLUBS

S U R F S H O P

V E L K O M M E N

S U R F -

B O A R D

R E N T A L S

COMMERCIAL ACTORS

1

EVENTS & HAPPENINGS

TARGETS A WIDE RANGE OF SURFERS WEB & MOBILE APP

D E S I G N P R O P O S A L

SERVICE OVERVIEW

(61)

S U R F S H O P

V E L K O M M E N

S U R F -

B O A R D

R E N T A L S

1

SURFERS - END USERS

MOBILE APP

D E S I G N P R O P O S A L

SCOPE & FOCUS

(62)

D E S I G N P R O P O S A L

STRUCTURE

(63)

D E S I G N P R O P O S A L

BØLGEN’S FORECAST

(64)

D E S I G N P R O P O S A L

BØLGEN’S FORECASTS

COMPARE SWELL FORECASTS FROM WIND FORECASTS FROM

(65)

D E S I G N P R O P O S A L

BØLGEN’S FORECASTS

(66)

D E S I G N P R O P O S A L

BØLGEN’S FORECASTS

(67)

D E S I G N P R O P O S A L

SHARING INFORMATION

(68)

D E S I G N P R O P O S A L

CONTEXTUAL INFORMATION

HODDEVIK · STADTLANDET

(69)

D E S I G N P R O P O S A L

CONTEXTUAL INFORMATION

(70)

D E S I G N P R O P O S A L

SURFERS’ SCENARIOS

ALNES FYR · ÅLESUND

(71)

D E S I G N P R O P O S A L

SCENARIO 1

F I N D A R I D E T O S A LT S T E I N

(72)

D E S I G N P R O P O S A L

SCENARIO 1

F I N D A R I D E T O S A LT S T E I N

(73)

SALTSTEIN · LARVIK

(74)

D E S I G N P R O P O S A L

SCENARIO 3

LO G T H E S E S S I O N

(75)

D E S I G N P R O P O S A L

SCENARIO 3

LO G T H E S E S S I O N

(76)

D E S I G N P R O P O S A L

SCENARIO 3

I S A N YO N E I N T E R E S T E D I N S U R F I N G A L N E S ?

(77)

D E S I G N P R O P O S A L

SCENARIO 3

I S A N YO N E I N T E R E S T E D I N S U R F I N G A L N E S ?

(78)

D E S I G N P R O P O S A L

FINAL FEEDBACK

(79)

D E S I G N P R O P O S A L

FEEDBACK FROM NSRF

If I were you I would’ve made an English version and sold it to

Magicseaweed.

TORE KRAMER · HEAD OF NSRF

“

~~~~~~

(80)

D E S I G N P R O P O S A L

USER FEEDBACK

Being able to log sessions and setup notifications for similar forecasts makes everything so much easier!

EXPERIENCED · 31 · OSLO

“

~~~~~~

(81)

This app is simply AWSEOME. I can not count how many times I’ve wanted to go surfing, but don’t have access to a car or don’t want to surf alone.

Great initiative!!!

I look forward to using this app when it’s released. (Cause it will be realized, right?)

D E S I G N P R O P O S A L

USER FEEDBACK

E N G L I S H T R A N S L AT I O N

(82)

INITIAL RESEARCH

~~~~~~

P R OJ E C T

I N T R O D U C T I O N PROCESS DESIGN

PROPOSAL

SELE · JÆREN

REFLECTIONS &

CONCLUSIONS

(83)

D E S I G N P R O P O S A L

FINAL REFLECTIONS

W I L L B Ø LG E N E N C O U R A G E S U R F E R S I N N O RWAY T O

S U R F M O R E ?

(84)

ERVIK · STADTLANDET

T H A N K S : )

Referanser

Last ned nå ( PDF - 84 sider - 52.37 MB )

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