Dear respondents,
In this survey you will be presented a short press release from the logistics company DHL, followed by a few questions. Please, read the press release carefully because the questions pertain directly to the content.
This survey will take only a few minutes of your time. Your participation in this survey will help me with my research for my master thesis. I appreciate your help and contribution greatly.
Thank you for your participation!
DHL is an official sponsor of Fashion Week. Please, read the DHL’s press release below.
One out of six conditions is randomly presented.
1) We are first interested in your impression of DHL. Please pick the point on the scales below that best represents your impression of DHL as a company.
DHL seems like a company that is:
Bad 1 2 3 4 5 6 7 Good
Negative 1 2 3 4 5 6 7 Positive Hard to like 1 2 3 4 5 6 7 Easy to like Unfavorable 1 2 3 4 5 6 7 Favorable
2) Imagine that you were going to tell friends or family about DHL. Based on the information you have about the company, to which degree do you think you would describe the company in a positive way? On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements about how you would talk about the company.
Strongly disagree Strongly agree I would probably describe DHL in a positive
way 1 2 3 4 5 6 7
I would probably speak favorably about DHL 1 2 3 4 5 6 7 I would probably "talk up" DHL to people I
know 1 2 3 4 5 6 7
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3) Imagine that you are going to ship a package and have to consider different logistics companies. Say that you find that important choice criteria such as price were equal across the companies. Do you think knowledge about DHL’s sponsorship would influence you to choose DHL? On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements.
Strongly disagree Strongly agree This sponsorship would make me more likely to
use DHL's services 1 2 3 4 5 6 7
This sponsorship would make me consider
DHL's services next time I need to ship something
1 2 3 4 5 6 7
I would be more likely to use DHL's services as
a result of this sponsorship 1 2 3 4 5 6 7
4) We are also interested in your opinion about DHL’s sponsorship of Fashion Week. Please pick the point on the scales below that best represents your impression of the sponsorship.
I think the sponsorship is:
Unfavorable 1 2 3 4 5 6 7 Favorable
Bad 1 2 3 4 5 6 7 Good
Negative 1 2 3 4 5 6 7 Positive
5) Compared to the services of other shipping companies what do you think of DHL? On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements.
6) Do you think DHL is a socially responsible company? On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements.
Strongly disagree Strongly agree DHL seems like a company that conducts
business in a socially responsible way 1 2 3 4 5 6 7
DHL gives back to society 1 2 3 4 5 6 7
DHL contributes to society's welfare more than
other shipping providers 1 2 3 4 5 6 7
7) We also want to know whether the Fashion Week events are important for you. On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements. I would feel comfortable among a group of
Fashion Week fans 1 2 3 4 5 6 7
8) In this question we would like to know whether you think DHL and Fashion Week is a good match. On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements.
Strongly disagree Strongly agree 1 There is a logical connection between DHL
and the Fashion Week events 1 2 3 4 5 6 7 2 DHL and the Fashion Week events fit well
together 1 2 3 4 5 6 7
3 It makes sense to me that DHL sponsors the
Fashion Week events 1 2 3 4 5 6 7
4 DHL and the Fashion Week events stand for
the same things 1 2 3 4 5 6 7
5 The image of DHL and the Fashion Week
events are similar 1 2 3 4 5 6 7
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9) Now we would like to know what you think are DHL’s motives for sponsoring Fashion Week. On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements.
Strongly disagree Strongly agree 1
DHL sponsors the Fashion Week events mainly because the company wants to improve its image
1 2 3 4 5 6 7
2
DHL sponsors the Fashion Week events mainly because the company wants to gain new customers
1 2 3 4 5 6 7
3
DHL sponsors the Fashion Week events mainly because the company wants to increase its sales
1 2 3 4 5 6 7
4
DHL sponsors the Fashion Week events because ultimately the company cares about young and emerging designers
1 2 3 4 5 6 7
5
DHL sponsors the Fashion Week events because the company has a genuine concern about the welfare of young and emerging designers
1 2 3 4 5 6 7
6 DHL is unselfish when sponsoring the Fashion
Week events 1 2 3 4 5 6 7
7
DHL is concerned about gaining new customers and at the same time supporting young designers
1 2 3 4 5 6 7
8
DHL is concerned about improving the company's image and at the same time supporting young designers
1 2 3 4 5 6 7
9
DHL is concerned about increasing the company's sales and at the same time supporting young designers
1 2 3 4 5 6 7
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10) We would also like to know your overall impression about DHL’s sponsorship strategy.
On a scale from 1 to 7, please indicate your agreement or disagreement with the following statements.
Strongly disagree Strongly agree DHL tries to manipulate my opinion about the
company 1 2 3 4 5 6 7
I feel skeptical about DHL's sponsorship tactics 1 2 3 4 5 6 7 I find DHL's sponsorship of Fashion Week
credible 1 2 3 4 5 6 7
11) How often do you use DHL services?
• I have never used DHL’s services
• 1-2 times a year
• 3-4 times a year
• more than 4 times a year
12) Did you know that DHL sponsored Fashion Week?
• Yes
• No
13) Please, fill in your demographic details:
• Age
• Sex
• Nationality
• Study institution
Thank you very much for your contribution!
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