CHAIRLIFT
The second highlight shows that after reach-ing the top the experience of these two groups are opposite. Boarders are happy to be done with the lift and quickly find a place to bind the rear foot often standing in the way for others.
0 +1 +2
-1 -2
Stand in your line Walk forward Sit down Safety bar
goes down Rest your
equipment Adjust your
position Go up Take your
equipment of the support
Safety bar
goes up Get ready Stand up Slide away in the
right derection Find a place
to stop Adjust your
equipment Start the tour
CHAIRLIFT
Stand in the line Wait for the
handle Grab it Place it the
right position Place the free foot between
bindings
Start sliding and hold the
balance
Someone falls
down Go up Grab the handle Hold it Release Slide away in the
right derection Find a place
to stop Adjust your
equipment Start the tour
SURFACE LIFT
Alone or with
friends It’s * to take it with
a snowboarder Very cold or not If alone. More stress
with someone. Crowded or not Iritating to wait for
snowboarders. Skiers tight their boots.
It moves too
fast. Baceuse of poles
and boarders. Hard to find place
for the board. Snowboarders
ask me to move. Very cold or not Baceuse of poles. Crowded or not Iritating to wait for
snowboarders. Skiers tight their boots.
Ankle and knee hurt or not
Relief if the trip up was painful
SNOWBOARDER SKIER
SNOWBOARDER SKIER
temperature, duration, pain crowd
tension, shape concentration, duration, pain tension, crowd
0 +1 +2
-1 -2
Stand in your line Walk forward Sit down Safety bar
goes down Rest your
equipment Adjust your
position Go up Take your
equipment of the support
Safety bar
goes up Get ready Stand up Slide away in the
right derection Find a place
to stop Adjust your
equipment Start the tour
CHAIRLIFT
Stand in the line Wait for the
handle Grab it Place it the
right position Place the free foot between
bindings
Start sliding and hold the
balance
Someone falls
down Go up Grab the handle Hold it Release Slide away in the
right derection Find a place
to stop Adjust your
equipment Start the tour
SURFACE LIFT
Prefere to take
it alone. Alone or with
someone
Very cold or not If alone. More stress
with someone. Crowded or not Iritating to wait for
snowboarders. Skiers tight their boots. It moves too
fast. Baceuse of poles
and boarders. Hard to find place
for the board. Snowboarders
ask me to move. Very cold or not Baceuse of poles. Crowded or not Iritating to wait for
snowboarders. Skiers tight their boots.
Ankle and knee hurt or not
Relief if the trip up was painful
SNOWBOARDER SKIER
SNOWBOARDER SKIER
temperature, duration, pain crowd
tension, shape concentration, duration, pain tension, crowd
This map visualizes emotional jouney of sur-face lift passengers. The first highlight shows that already in the beginning of the tour snowboarders experience negative feelings while it’s completely neutral for skiers.
In the beginning it’s challenging to hold the balance on a surface lift. The next highlight shows that it’s a quite negative experience when either you or someone else falls down.
That can cause either humiliation and stress or stopping of the lift.
EMOTIONAL JOURNEY:
SURFACE LIFT
0 +1 +2
-1 -2
Stand in your line Walk forward Sit down Safety bar
goes down Rest your
equipment Adjust your
position Go up Take your
equipment of the support
Safety bar
goes up Get ready Stand up Slide away in the
right derection Find a place
to stop Adjust your
equipment Start the tour
CHAIRLIFT
Stand in the line Wait for the
handle Grab it Place it the
right position Place the free foot between
bindings
Start sliding and hold the
balance
Someone falls
down Go up Grab the handle Hold it Release Slide away in the
right derection Find a place
to stop Adjust your
equipment Start the tour
SURFACE LIFT
Prefere to take
it alone. Alone or with
someone
Very cold or not If alone. More stress
with someone. Crowded or not Iritating to wait for
snowboarders. Skiers tight their boots.
It moves too
fast. Baceuse of poles
and boarders. Hard to find place
for the board. Snowboarders
ask me to move. Very cold or not Baceuse of poles. Crowded or not Iritating to wait for
snowboarders. Skiers tight their boots.
Ankle and knee hurt or not
Relief if the trip up was painful
SNOWBOARDER SKIER
SNOWBOARDER SKIER
temperature, duration, pain crowd
tension, shape concentration, duration, pain tension, crowd
The last highlight shows that these two groups have opposite experiences, similar to those from chairlift. It can be slightly more difficult for boarders to release the lift and keep the balance.
Photo: Aleksandra Wojcik
In order to structure and summarize all innsights I’ve created a map that kickstarted the ideation process.
With that I’ve managed to collect 11 concepts on that wall. They ranged from a radical self-driving robot and a couch surface lift, to a differently shaped platter.
In the chapter Concept development I present four ideas that I chose to work further with.