Circular economy in Norway : a qualitative study of how collaboration across firms, industries and sectors act as an enabler of a circular economy in Norway
Implementation of marketing automation : the impact in B2B companies
Pharmaceutical patents : incentives for R&D or marketing?
Does eco-friendliness come at the expense of quality? : an experimental study on how green product attributes affect quality and preference for eco-friendly products
Visual website aesthetics : the relationship between dimensions of visual website aesthetics, website trust and consumers' intention to visit the website
How has IT impacted the B2B sales process?
The adoption of blockchain technology in norwegian corporations
Does self-attention influence sustainable choices? : an experimental study on how self-attention affects sustainable product preference and the false consensus effect
Sosiale normers påvirkning på interesse for redusert kjøttkonsum : en studie av holdninger til vegetarianisme, og hvordan ulike type sosiale normer påvirker interessen for å konsumere mindre kjøtt.
Virtual reality in experience marketing: An empirical study of the effects of immersive VR
Brand line positioning in the Norwegian mass-produced beer market : a comparative brand association study
Supplier cartel in the Norwegian electric utility business: how buyers’ behaviour affects competition
The influencer effect on tourism : shifting adventure travel behavior towards more sustainability through instagram influencers
Optimal merkestrekk for TineMelk : en studie av hvor langt TineMelk kan strekkes uten at det går på bekostning av kjerneassosiasjonene
Entrepreneurship education beyond university campuses : examining the results of an independent entrepreneurship education programme – and its implications for how we educate the future entrepreneurs we need
How green are we thinking : the influence of levels of processing on consumers evaluations of green products
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
Corporate Social Responsibility (CSR) as an extrinsic cue in consumer judgements of products
Brand extensions : influences of perceived fit and communication of explanatory links
Mirror, mirror on the wall : a study of AR-powered magic mirror technology and its influence on consumer experiences and attitudes
Product Placement in the Norwegian Market - Is product placement a valid tool for marketers in Norway?
Direct to consumer advertising in pharmaceutical markets
Influencer marketing : instagram adverts by influencers and firms : comparative effects on purchase intention, brand attitude, and word-of-mouth
How can Retailers Take Responsibility? : Responsible Business Model Innovation in the Retail Industry a quantitative approach
