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When a brand adds an ecolabel - is it worth it? “What effect does issuing a brand-made carbon-footprint label have on the perceived product quality, brand attitude and purchase intention of the consumer?”

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Academic year: 2022

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9.3 Factor Analysis Output*

Correlation Matrix, Factor Loading Component Matrix before and after rotation, KMO and Bartlett’s Test of Sphericity and Total Variance Explained

*Toro Mac n Cheese, without the ecolabel

*Toro Mac n Cheese, with the ecolabel

*Toro Bolognese, without the ecolabel

(2)

*Toro Bolognese, with the ecolabel

*Mere Mat Tomatsuppe, without the ecolabel

*Mere Mat Tomatsuppe, with the ecolabel

(3)

*Grønne Folk Bolognese, without the ecolabel

*Grønne Folk Bolognese, with the ecolabel

*Toro Mac n Cheese, without the ecolabel, before and after component rotation

(4)

*Toro Mac n Cheese, with the ecolabel, before and after component rotation

*Toro Bolognese, without the ecolabel, before and after component rotation

*Toro Bolognese, with the ecolabel, before and after component rotation

(5)

*Mere Mat Tomatsuppe, without the ecolabel, before and after component rotation

*Mere Mat Tomatsuppe, with the ecolabel, before and after component rotation

*Grønne Folk Bolognese, without the ecolabel, before and after component rotation

(6)

*Grønne Folk Bolognese, with the ecolabel, before and after component rotation

*Toro Mac n Cheese KMO and Bartlett’s Test of Sphericity without and with the ecolabel

*Toro Bolognese KMO and Bartlett’s Test of Sphericity without and with the ecolabel

*Mere Mat Tomatsuppe KMO and Bartlett’s Test of Sphericity without and with the ecolabel

*Grønne Folk Bolognese KMO and Bartlett’s Test of Sphericity without and with the ecolabel

*Toro Mac n Cheese without the ecolabel

(7)

*Toro Mac n Cheese with the ecolabel

*Toro Bolognese without the ecolabel

*Toro Bolognese with the ecolabel

*Mere Mat Tomatsuppe without the ecolabel

*Mere Mat Tomatsuppe with the ecolabel

*Grønne Folk Bolognese without the ecolabel

*Grønne Folk Bolognese with the ecolabel

*Illustrated in the stated order from the heading

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