Investigating factors influencing intention to purchase private label brands in cosmetics category

The main aim of this study is to investigate how customer satisfaction, perceived service quality, perceived value, corporate image and switching costs affect customer

Consumer Choices between Private Labels and National Brands: Investigating the Effects of Category Complexity, Social Consumption and Perceived Risk.. Tone Blomlie Mannseth and

However, there is increasing evidence that not only physical but also psychosocial factors, such as perceived functional ability (PFA) or work tasks

continued engagement intention and the effect of continued engage- ment intention on brand engagement were strong, positive affect had a medium-sized effect on hedonic

The intention of purchasing in the sharing economy is conceptualized in this paper to be affected by Trust to the sharing economy company, the perceived value of choosing

This study investigated the role of individual differences (dark personality) and situational factors (perceived organisational support) in explaining intention to quit..

Product sensitivity and ad relevance are proposed as antecedent factors influencing invasiveness with OBA knowledge as a moderator, and perceived invasiveness in

The main aim of experiment 2 was to explore the effects emoticon use has on a) targets‘ perceptions of agents ‗competence, and b) targets‘ intentions to act based on