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1.-2. November 2017 Dansens Hus

– NPU Conference 2017 meets Arts

and Audiences –

t: @audiencesNorway #kultureltansvar

#youngaudiences #ungtpublikum #artsaud17

(2)

NPU Conference 2017 meets Arts and Audiences

t: @audiencesNorway #kultureltansvar

#youngaudiences #ungtpublikum #artsaud17

RECAP AND INTODUCTI

ON

Niels Righolt CEO

Center for Arts & Interculture Ingrid E. Handeland

Director

NPU Norsk publikumsutvikling / Audiences Norway

November 2 –

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CAMRARA

LUNDESTAD 
 JOOF

NPU Conference 2017 meets Arts and Audiences

MODERATOR OF THE DAY

t: @audiencesNorway #kultureltansvar

#youngaudiences #ungtpublikum #artsaud17

(4)

NPU Conference 2017 meets Arts and Audiences

t: @audiencesNorway #kultureltansvar

#youngaudiences #ungtpublikum #artsaud17

THREE

STORIES

FROM THE FUTURE

Anne Boysen

Futurist & generational studies researcher

November 2 –

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Three Stories from the Future

Audiences in light of Generational Foresight by

Anne Boysen

@aftermillennial

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Magne

(7)

Magne

(8)

• Hours since last dispatch: 23

• Supplies: Water

• Need: Heart Medicine

• Urgency level: 1

• Hours since last

dispatch: 23

• Supplies:

Water

• Need:

Soylent

• Urgency level:3

Drone Viewfinder

(9)
(10)
(11)
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(13)
(14)

Sofie

(15)
(16)
(17)
(18)

Squiggly

Stardust

(19)
(20)

Culture Segments

     

Magne Sofie Squiggly

Entertainme nt

Consumers,

Popularist, Leisure, Mainstream

Essence

Discerning, Spontaneous, Independent, Sophisticated

Stimulation

Active, Experimental, Discovery,

Contemporary

(21)

Informati on

Propelled by

Technolo

(22)

0 30,000 60,000 90,000 120,000

2002 2007 2016 2021

Uploaded Gigabytes per

More data will be created in 2017 than the

previous 5,000 years of humanity

(23)

Strategies

     

Pursue the next shiny object

A race toward more vivid and personalized

Entertainment and experiences

Embrace the alternative.

Build trust

Arts & literature as safe havens

Retro, human Distinct, different

Build partnerships.

Become a facilitator of content

Swipe right on tomorrow’s

influencer

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Credits:

Music: Twenty One Pilots

Videography: What a shame the poor grooms bride is a whore

Movie: Tagged (2011)

Referanser

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