Influences of different brand crisis on customer brand perceptions : moderating influences of brand love

We predict that high-fit brand alliances will have a better impact on brand evaluation than low-fit brand alliances, as well as that forming a brand alliance between

Purpose: The purpose of this study is to investigate the simultaneous impact of country of origin (COO), brand awareness (BRA), brand loyalty (BRL), brand image (BRI), and

Thus, it is only when individuals have strong positive feelings (love) for a brand that they will develop strong negative feelings (hate) toward the competing brand.

Contrary, in a low-end store image condition, even though a national brand evokes higher quality associations than a private label brand, the retailer brand might have

For brands like Coca-Cola and Toyota, the number of brand sentiment tweets can be used to measure the effectiveness of social media.. Brands like Microso and Disney,

The intention of purchasing in the sharing economy is conceptualized in this paper to be affected by Trust to the sharing economy company, the perceived value of choosing

However, consumers feeling connected to a brand based on actual self-brand congruence (brand connection based on self-verification motives) negatively

RQ1: In an M&A situation, how does (a) perceived competence complementarity between target- and bidder brand, (b) communicated acquisition motive, and (c) target